October 2, 2014

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011

Bruce Dunbar
Bruce Dunbar

Hotel
Bruce Dunbar
General manager — Terrace Hotel — Lakeland

"More internet solicitations. We target specific companies or institutions that we know are traveling. We're doing more with colleges and universities. We cherry-pick the market segments that are less sensitive to the turmoil. We customize the package to fit the needs of the client. We do a lot of surveys. We pivot as soon as we get a read on the direction it's going."

Tags: Dining & Travel, Trendsetters

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Comic-book and gaming stores are expanding across Florida. The state's major comic & video game themed conventions continue to generate increased interest and revenue. What's your level of participation in the world of comics & gaming?

  • All in! I love gaming and/or comics! We're in a new Golden Age of entertainment!
  • I manage the occasional game or graphic novel, from time to time...
  • Does Candy Crush count?
  • Are you kidding? I don't have time for any of that stuff...

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