NAVIGATION

March 26, 2017

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011

Bruce Dunbar
Bruce Dunbar

Hotel
Bruce Dunbar
General manager — Terrace Hotel — Lakeland

"More internet solicitations. We target specific companies or institutions that we know are traveling. We're doing more with colleges and universities. We cherry-pick the market segments that are less sensitive to the turmoil. We customize the package to fit the needs of the client. We do a lot of surveys. We pivot as soon as we get a read on the direction it's going."

Tags: Dining & Travel, Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Florida's 'space coast' sees major return of business, employment
Florida's 'space coast' sees major return of business, employment

Frank DiBello, President and CEO of Space Florida, is interviewed in this video roundup of projects underway in Brevard County and Florida's Space Coast.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Should credit unions in Florida be allowed to become qualified public depositories?

  • No
  • Yes
  • Unsure, need to understand ramifications better

See Results

Ballot Box
Subscribe