April 18, 2015

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011

Bruce Dunbar
Bruce Dunbar

Hotel
Bruce Dunbar
General manager — Terrace Hotel — Lakeland

"More internet solicitations. We target specific companies or institutions that we know are traveling. We're doing more with colleges and universities. We cherry-pick the market segments that are less sensitive to the turmoil. We customize the package to fit the needs of the client. We do a lot of surveys. We pivot as soon as we get a read on the direction it's going."

Tags: Dining & Travel, Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

'Blue Cathedral' wine glass music
'Blue Cathedral' wine glass music

Unusual instruments will grace the stage as The Florida Orchestra plays "Blue Cathedral" by Jennifer Higdon.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Weekend poll: You might be a Floridian if you...

  • Own several pairs of flip-flops
  • Can pronounce Okeechobee, Kissimmee , Withlacoochee , Thonotosassa and Micanopy
  • Think a hill is anything above flat
  • Bugs don't bother you (except love bugs when you're driving)
  • All of the above
  • Other (we know you have some - comments welcome!)

See Results

Ballot Box
Subscribe