NAVIGATION

July 29, 2016

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011

Bruce Dunbar
Bruce Dunbar

Hotel
Bruce Dunbar
General manager — Terrace Hotel — Lakeland

"More internet solicitations. We target specific companies or institutions that we know are traveling. We're doing more with colleges and universities. We cherry-pick the market segments that are less sensitive to the turmoil. We customize the package to fit the needs of the client. We do a lot of surveys. We pivot as soon as we get a read on the direction it's going."

Tags: Dining & Travel, Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Queen Conch Research in the Florida Keys
Queen Conch Research in the Florida Keys

FWC’s queen conch research program has been surveying queen conch throughout the Florida Keys since 1987, and they perform yearly surveys in order to determine trends in the recovery of Florida’s queen conch population.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Did the conventions change your mind about the presidential candidates?

  • Yes, what I heard influenced me to make that final decision
  • No, feel same now as before conventions

See Results

Ballot Box
Subscribe