March 3, 2015

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011

Bruce Dunbar
Bruce Dunbar

Hotel
Bruce Dunbar
General manager — Terrace Hotel — Lakeland

"More internet solicitations. We target specific companies or institutions that we know are traveling. We're doing more with colleges and universities. We cherry-pick the market segments that are less sensitive to the turmoil. We customize the package to fit the needs of the client. We do a lot of surveys. We pivot as soon as we get a read on the direction it's going."

Tags: Dining & Travel, Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Sounding Room at LocustProject
Sounding Room at LocustProject

Take a tour of Sounding Room, a collaborative installation of audio sculptures spearheaded by artists Felecia Chizuko Carlisle and Valerie George.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Is this the year Florida's legislature will accept billions of dollars in Medicaid expansion?

  • Yes, legislators can't avoid it. It's our money.
  • No, the House won't approve anything related to Obamacare.

See Results

Ballot Box
Subscribe