May 30, 2015

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011

Bruce Dunbar
Bruce Dunbar

Hotel
Bruce Dunbar
General manager — Terrace Hotel — Lakeland

"More internet solicitations. We target specific companies or institutions that we know are traveling. We're doing more with colleges and universities. We cherry-pick the market segments that are less sensitive to the turmoil. We customize the package to fit the needs of the client. We do a lot of surveys. We pivot as soon as we get a read on the direction it's going."

Tags: Dining & Travel, Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Atlantic Canyons: Pathways to the Abyss
Atlantic Canyons: Pathways to the Abyss

Pathways to the Abyss showcases deepwater marine habitats of two mid-Atlantic Canyons located 100 miles offshore.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Are you OK with opening oil drilling off both Florida coasts?

  • Yes
  • Yes, but only as long as drilling would stay 50 miles offshore
  • No, we should keep the current ban of at least 125 miles offshore in place

See Results

Ballot Box
Subscribe