Business Basics Growing Your Business dba Florida Try It Resources


On a mission to turn Florida retirees into entrepreneurs

Jean Cannon of My Startup Suncoast

Javi's Salsa

Javier Nava, manufactures authentic handcrafted Mexican salsa, inspired by his mother's recipe.

Music Compound - Sarasota

Jenny Townsend’s passion for music gave her the idea to create a music lesson and jam space.

Lulu's Ice Cream - Miami

Luisa Santos started her own nitrogen ice cream shop -- with some help from Florida SBDC.

Urban E Recycling - Tampa

After 25 years in the recycling business, Greg Rabinowitz joined Dell Funk to start a new company.

Small Business Basics

Starting Out
Business Ownership

Boost Innovation
Technology • Incubators • Technology Transfer • Licensing

Get Organized
Business Structure • Name • Permits • Location

Work the Plan
Business Plan Secrets

Protect Yourself
Insurance • Intellectual Property • Disaster Preparation • Cybersecurity

Follow the Laws
Labor Laws • Records and Accounting • Taxes

Growing Your Business

Equity Financing • Loans • Agency Partners • Crowdfunding • Grants

Branding • Advertising • Media • Online • PR • Measuring Results

Selling to Florida • Government Contracting • Exporting

Ron Stein on Sales and Marketing

Ron's rules for amazing customer service
Let's start by pointing out that amazing customer service happens all the time. I think it's a company culture that goes beyond the leadership saying, “be nice to our customers.” People are fundamentally kind and want to help others, unless something gets in the way.
[More from Ron Stein]

Small Businesses Advice

Good customer service keeps explanations simple, easy
Make sure you provide the right amount of information when communicating with customers who have issues. Stick to the root cause of the problem. Make sure the customer understands when they will get what they need -- without going into a myriad of details.
[More from Jerry Osteryoung]

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