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Ron Stein on Sales and Marketing
How to understand what your ideal customer is thinking
The two most important things for you and your business to accomplish are the understanding both the persona and the psychology of your buyer. You need to do these to help your future and current buyers.
[More from Ron Stein]
Small Businesses Advice
Having a budget -- and sticking to it -- is key to managing your business well
Budgets enable you to manage your organization. Though in some cases it can be hard to estimate revenues and costs, just going through the budgeting process is so valuable as it spotlights the factors that tend to cause revenues and costs to change over time.
[More from Jerry Osteryoung]
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