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- Official Guide for Your Florida Business
Small Businesses Advice
Are you deriving any benefit from your company website?
Q: I have invested a lot of time and money developing our company website. However, to the best of my knowledge, I can't attribute one sale to this marketing tool. How do I turn our website into one that generates sales?
[More from Gray Poehler]
Ron Stein on Sales and Marketing
The secret to selling a feature-rich product: Don't talk about the 'technology'
Even if the product or service you are selling is complex and full of whiz-bang features, be sure to speak to the specific outcomes and don't get mired in details, or you will bog the sale down.
[More from Ron Stein]
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