If you aren’t doing business in Florida, you’re missing out. Sure, it sounds like the same pitch you’d hear from every other state in the union. But most don’t come close to backing it up. With an annual GDP of $1.3 trillion, the Sunshine State has the fourth largest economy in the nation and one that grows every day thanks to a steady flow of new residents and businesses.

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Workforce
Utilities
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Florida Has Your Number

As one of the nation's top four economic powerhouses, Florida clearly punches above its weight. Within Florida's eight district economic development regions and 67 counties, companies of all sizes and sectors will discover the conducive business environment needed to excel.

The Regions

FLORIDA BY THE NUMBERS

Population 22.9 million

Area 65,758 sq. mi.

Gross Domestic Product $1.647 trillion

College Educated 44.5%

Median Household Income $67,917

Median Personal Income $39,920

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FLORIDA BY THE NUMBERS

Population 22.9 million

Area 65,758 sq. mi.

Gross Domestic Product $1.647 trillion

College Educated 44.5%

Median Household Income $67,917

Median Personal Income $39,920

Northwest

Airports
• Destin-Fort Walton Beach
• Northwest Florida Beaches International
• Pensacola International
• Tallahassee International

Seaports
• Port Panama City
• Port of Pensacola
• Port of Port St. Joe

Spaceport Territories
• Cape San Blas
• Eglin Air Force Base
• Tyndall Air Force Base

Northwest
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Key Demographics

Population 1,574,831
Labor Force 946,341
Total Earnings $48.6B
Median Household Income $51,786
Total Retail Sales $28.9B

Source: Woods & Poole Economics, Florida State Profile, 2024 projections

North Central

North Central
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Key Demographics

Population 1,012,542
Labor Force 501,463
Total Earnings $22.9B
Median Household Income $43,968
Total Retail Sales $16.8B

Airports
• Gainesville Regional

Source: Woods & Poole Economics, Florida State Profile, 2024 projections

Northeast

Northeast
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Key Demographics

Population 1,944,704
Labor Force 1,190,594
Total Earnings $68.8B
Median Household Income $64,242
Total Retail Sales $38.1B

Airports
• Jacksonville International
• Northeast Florida Regional

Seaports
• JAXPORT
• Port of Fernandina
• Port Putnam

Spaceport Territory
• Cecil Spaceport

Source: Woods & Poole Economics, Florida State Profile, 2024 projections

Tampa Bay
Tampa Bay

Tampa Bay
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Key Demographics

Population 5,293,005
Labor Force 3,135,783
Total Earnings $166.9B
Median Household Income $62,717
Total Retail Sales $106.9B

Airports
• Brooksville-Tampa Bay Regional
• Lakeland Linder International
• St. Pete-Clearwater International
• Sarasota Bradenton International
• Tampa International

Seaports
• Port Citrus
• Port Manatee
• Port of St. Petersburg
• Port Tampa Bay

Source: Woods & Poole Economics, Florida State Profile, 2024 projections

East Central

East Central
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Key Demographics

Population 4,265,868
Labor Force 2,766,463
Total Earnings $143.9B
Median Household Income $62,477
Total Retail Sales $92.2B

Airports
• Daytona Beach International
• Orlando Melbourne International
• Orlando International
• Orlando Sanford International

Seaport
• Port Canaveral

Spaceport Territories
• Cape Canaveral Spaceport
• Patrick Space Force Base
• Space Coast Regional Airport and Spaceport

Source: Woods & Poole Economics, Florida State Profile, 2024 projections

Southwest
Southwest

Southwest
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Key Demographics

Population 1,469,096
Labor Force 831,740
Total Earnings $41.9B
Median Household Income $72,492
Total Retail Sales $34.2B

Airports
• Punta Gorda
• Southwest Florida International

Source: Woods & Poole Economics, Florida State Profile, 2024 projections

Southwest
South Central

South Central
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Key Demographics

Population 268,003
Labor Force 112,829
Total Earnings $4.5B
Median Household Income $38,953
Total Retail Sales $3.7B

Source: Woods & Poole Economics, Florida State Profile, 2024 projections

Southeast

Southeast
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Key Demographics

Population 7,043,130
Labor Force 5,248,916
Total Earnings $281.6B
Median Household Income $115,512
Total Retail Sales $159.7B

Airports
• Fort Lauderdale-Hollywood International
• Key West International
• Miami International
• Palm Beach International
• Vero Beach Regional

Seaports
• Port Everglades
• Port of Fort Pierce
• Port of Key West
• PortMiami
• Port of Palm Beach

Spaceport Territory
• Homestead Air Reserve Base

Source: Woods & Poole Economics, 2024 projections

How to use the map: Click a region for key statistics and a link to the full report. Click the in the upper right corner to return to the main map.