If you aren’t doing business in Florida, you’re missing out. Sure, it sounds like the same pitch you’d hear from every other state in the union. But most don’t come close to backing it up. With an annual GDP of $1.3 trillion, the Sunshine State has the fourth largest economy in the nation and one that grows every day thanks to a steady flow of new residents and businesses.
As one of the nation's top four economic powerhouses, Florida clearly punches above its weight. Within Florida's eight district economic development regions and 67 counties, companies of all sizes and sectors will discover the conducive business environment needed to excel.
The Regions
FLORIDA BY THE NUMBERS
Population 22.9 million
Area 65,758 sq. mi.
Gross Domestic Product $1.647 trillion
College Educated 44.5%
Median Household Income $67,917
Median Personal Income $39,920
FLORIDA BY THE NUMBERS
Population 22.9 million
Area 65,758 sq. mi.
Gross Domestic Product $1.647 trillion
College Educated 44.5%
Median Household Income $67,917
Median Personal Income $39,920
Airports
• Destin-Fort Walton Beach
• Northwest Florida Beaches International
• Pensacola International
• Tallahassee International
Seaports
• Port Panama City
• Port of Pensacola
• Port of Port St. Joe
Spaceport Territories
• Cape San Blas
• Eglin Air Force Base
• Tyndall Air Force Base
Key Demographics
| Population | 1,574,831 |
| Labor Force | 946,341 |
| Total Earnings | $48.6B |
| Median Household Income | $51,786 |
| Total Retail Sales | $28.9B |
Source: Woods & Poole Economics, Florida State Profile, 2024 projections
North Central
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Key Demographics
| Population | 1,012,542 |
| Labor Force | 501,463 |
| Total Earnings | $22.9B |
| Median Household Income | $43,968 |
| Total Retail Sales | $16.8B |
Airports
• Gainesville Regional
Source: Woods & Poole Economics, Florida State Profile, 2024 projections
Key Demographics
| Population | 1,944,704 |
| Labor Force | 1,190,594 |
| Total Earnings | $68.8B |
| Median Household Income | $64,242 |
| Total Retail Sales | $38.1B |
Airports
• Jacksonville International
• Northeast Florida Regional
Seaports
• JAXPORT
• Port of Fernandina
• Port Putnam
Spaceport Territory
• Cecil Spaceport
Source: Woods & Poole Economics, Florida State Profile, 2024 projections
Key Demographics
| Population | 5,293,005 |
| Labor Force | 3,135,783 |
| Total Earnings | $166.9B |
| Median Household Income | $62,717 |
| Total Retail Sales | $106.9B |
Airports
• Brooksville-Tampa Bay Regional
• Lakeland Linder International
• St. Pete-Clearwater International
• Sarasota Bradenton International
• Tampa International
Seaports
• Port Citrus
• Port Manatee
• Port of St. Petersburg
• Port Tampa Bay
Source: Woods & Poole Economics, Florida State Profile, 2024 projections
East Central
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Key Demographics
| Population | 4,265,868 |
| Labor Force | 2,766,463 |
| Total Earnings | $143.9B |
| Median Household Income | $62,477 |
| Total Retail Sales | $92.2B |
Airports
• Daytona Beach International
• Orlando Melbourne International
• Orlando International
• Orlando Sanford International
Seaport
• Port Canaveral
Spaceport Territories
• Cape Canaveral Spaceport
• Patrick Space Force Base
• Space Coast Regional Airport and Spaceport
Source: Woods & Poole Economics, Florida State Profile, 2024 projections
Key Demographics
| Population | 1,469,096 |
| Labor Force | 831,740 |
| Total Earnings | $41.9B |
| Median Household Income | $72,492 |
| Total Retail Sales | $34.2B |
Airports
• Punta Gorda
• Southwest Florida International
Source: Woods & Poole Economics, Florida State Profile, 2024 projections
South Central
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Key Demographics
| Population | 268,003 |
| Labor Force | 112,829 |
| Total Earnings | $4.5B |
| Median Household Income | $38,953 |
| Total Retail Sales | $3.7B |
Source: Woods & Poole Economics, Florida State Profile, 2024 projections
Key Demographics
| Population | 7,043,130 |
| Labor Force | 5,248,916 |
| Total Earnings | $281.6B |
| Median Household Income | $115,512 |
| Total Retail Sales | $159.7B |
Airports
• Fort Lauderdale-Hollywood International
• Key West International
• Miami International
• Palm Beach International
• Vero Beach Regional
Seaports
• Port Everglades
• Port of Fort Pierce
• Port of Key West
• PortMiami
• Port of Palm Beach
Spaceport Territory
• Homestead Air Reserve Base
Source: Woods & Poole Economics, 2024 projections
How to use the map: Click a region for key statistics and a link to the full report. Click the 
in the upper right corner to return to the main map.