NAVIGATION

January 18, 2017

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011
Joe Yerkes
Joe Yerkes

Restaurant
Joe Yerkes
Owner — Bayfront Bistro — Fort Myers Beach

"We've started doing very hot pricing on feature wines. We run two wines a month on a really hot feature if we can do the right kind of deal with our suppliers. We launched a completely new lunch menu in October that talks to the tourist that's not high end. They don't want to spend $15 on a hamburger."

Tags: Dining & Travel, Trendsetters

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Polar Plunge at Aquatica Orlando benefitting Special Olympics Florida
Polar Plunge at Aquatica Orlando benefitting Special Olympics Florida

SeaWorld's waterpark is usually warm and tropical, but for one day only Aquatica chills down their wave pool for the Polar Plunge in support of Special Olympics Florida.

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