August 5, 2015

CEO Sounding Board

Florida CEOs answer: What are you doing to bring in customers?

Mike Vogel | 11/30/2011
Joe Yerkes
Joe Yerkes

Restaurant
Joe Yerkes
Owner — Bayfront Bistro — Fort Myers Beach

"We've started doing very hot pricing on feature wines. We run two wines a month on a really hot feature if we can do the right kind of deal with our suppliers. We launched a completely new lunch menu in October that talks to the tourist that's not high end. They don't want to spend $15 on a hamburger."

Tags: Dining & Travel, Trendsetters

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Miami - Global capital for entrepreneurship
Miami - Global capital for entrepreneurship

Christine Barney, chairman of the Greater Miami Chamber of Commerce presents the Chamber's goals, details how the Chamber promotes businesses and lists Miami's biggest economic drivers.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Do you support President Obama's Clean Power Plan to reduce carbon pollution? (comments welcome)

  • Yes
  • I am OK with it
  • No

See Results

Ballot Box
Subscribe