Take a lesson from 500 years’ worth of dreamers and doers who staked their fortunes and futures on Florida. They found success here; you can too. Florida has so much to offer your company — the right business climate, the right infrastructure, the right proximity to domestic and international markets, the right workforce, the right quality of life.
Florida is a dynamic mix of eight economic development regions, at least one of which is right for you and your business. From Naples up to Jacksonville and from Pensacola down to Miami and the Florida Keys, this state boasts an intriguing blend of cutting-edge innovation and kickback style that is second to none. Consider this: No matter where you choose to put down roots in Florida, you are never more than 50 miles from a postsecondary educational institution or 90 miles from a deep-water port. And it’s safe to assume, you’ll find a golf course, tennis court, theme park, shopping mall, fishing hole and/or sandy beach within close proximity too.
The Regions
FLORIDA BY THE NUMBERS
Population 21.5 million
3rd largest in the U.S.
Civilian Labor Force 10.3 million
3rd largest in the U.S.
Gross Domestic Product $1.1 trillion
4th largest in the U.S.
Total Personal Income $1.1 trillion
4th highest in the U.S.
Per Capita Personal Income $51,989
2nd in the Southeast
Households 8.7 million
Total Earnings $624 billion
FLORIDA BY THE NUMBERS
Population 21.5 million
3rd largest in the U.S.
Civilian Labor Force 10.3 million
3rd largest in the U.S.
Gross Domestic Product $1.1 trillion
4th largest in the U.S.
Total Personal Income $1.1 trillion
4th highest in the U.S.
Per Capita Personal Income $51,989
2nd in the Southeast
Households 8.7 million
Total Earnings $624 billion
Airports
• Destin-Fort Walton Beach
• Northwest Florida Beaches International
• Pensacola International
• Tallahassee International
Seaports
• Port Panama City
• Port of Pensacola
• Port of Port St. Joe
Key Demographics
| Population | 1,489,097 |
| Labor Force | 860,720 |
| Households | 605,289 |
| Total Earnings | $39.5B |
| Med. Per Cap. Income | $38,795 |
| Total Retail Sales | $24.1B |
Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020
North Central
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Key Demographics
| Population | 933,986 |
| Labor Force | 392,975 |
| Households | 395,612 |
| Total Earnings | $19.18B |
| Med. Per Cap. Income | $34,582 |
| Total Retail Sales | $13.6B |
Airports
• Gainesville Regional
Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020
Key Demographics
| Population | 1,749,116 |
| Labor Force | 809,222 |
| Households | 706,354 |
| Total Earnings | $52.2B |
| Med. Per Cap. Income | $48,857 |
| Total Retail Sales | $29.1B |
Airports
• Jacksonville International
• Northeast Florida Regional
Seaports
• JAXPORT
• Port of Fernandina
Spaceports
• Cecil Spaceport
Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020
Key Demographics
| Population | 4,906,206 |
| Labor Force | 2,219,904 |
| Households | 2,035,146 |
| Total Earnings | $130.9B |
| Med. Per Cap. Income | $46,445 |
| Total Retail Sales | $83.85B |
Airports
• St. Peteg-Clearwater International
• Sarasota Bradenton International
• Tampa International
Seaports
• Port Manatee
• Port of St. Petersburg
• Port Tampa Bay
Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020
East Central
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Key Demographics
| Population | 3,895,793 |
| Labor Force | 1,822,231 |
| Households | 1,512,807 |
| Total Earnings | $113.92B |
| Med. Per Cap. Income | $47,639 |
| Total Retail Sales | $76.94B |
Airports
• Daytona Beach International
• Orlando Melbourne International
• Orlando International
• Orlando Sanford International
Seaports
• Port Canaveral
Spaceports
• Cape Canaveral Spaceport
Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020
Key Demographics
| Population | 1,344,389 |
| Labor Force | 600,518 |
| Households | 567,132 |
| Total Earnings | $33.96B |
| Med. Per Cap. Income | $48,592 |
| Total Retail Sales | $25.86B |
Airports
• Punta Gorda
• Southwest Florida International
Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020
South Central
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Key Demographics
| Population | 269,160 |
| Labor Force | 97,553 |
| Households | 105,809 |
| Total Earnings | $4.1B |
| Med. Per Cap. Income | $31,495 |
| Total Retail Sales | $3.1B |
Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020
Key Demographics
| Population | 6,889,936 |
| Labor Force | 3,533,639 |
| Households | 2,753,242 |
| Total Earnings | $299.1B |
| Med. Per Cap. Income | $81,430 |
| Total Retail Sales | $141.2B |
Airports
• Fort Lauderdale-Hollywood International
• Key West International
• Miami International
• Palm Beach International
Seaports
• Port Everglades
• Port of Fort Pierce
• Port of Key West
• PortMiami
• Port of Palm Beach
Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020
How to use the map: Click a region for key statistics and a link to the full report. Click the 
in the upper right corner to return to the main map.
