Dreamers and doers have a history of staking their fortunes and futures on Florida. Sixteenth-century explorers came from the old world to plant the first permanent new world settlement here; four centuries later, a new generation of explorers went from this world to plant our country’s flag outside of it.

» Florida's Competitive Assets


In Good Company
Right Climate
Right Connections
Right Talent
Right Location
Right Life

Ideally Sited for Success

Florida is an eclectic mix of eight economic development regions, at least one of which is right for you and your business. From Naples up to Jacksonville and from Pensacola down to Miami and the Florida Keys, this state boasts a blend of cutting-edge innovation and kickback style that is second to none. In any region of Florida, you are never more than 50 miles from a postsecondary educational institution or 90 miles from a deep-water port. It’s a good bet you’ll find a golf course, theme park, shopping mall and/or sandy beach within close proximity too.

The Regions

FLORIDA BY THE NUMBERS

Population 21.3 million
3rd largest in the U.S.

Civilian Labor Force 10.2 million
3rd largest in the U.S.

Gross Domestic Product $1.0 trillion
4th largest in the U.S.

Total Personal Income $1.1 trillion
4th highest in the U.S.

Per Capita Personal Income $49,417
2nd in the Southeast

Households 8,567,707

Total Earnings $593 billion

Total Retail Sales $379 billion

nw nc ne tb ec sc se sw

FLORIDA BY THE NUMBERS

Population 21.3 million
3rd largest in the U.S.

Civilian Labor Force 10.2 million
3rd largest in the U.S.

Gross Domestic Product $1.0 trillion
4th largest in the U.S.

Total Personal Income $1.1 trillion
4th highest in the U.S.

Per Capita Personal Income $49,417
2nd in the Southeast

Households 8,567,707

Total Earnings $593 billion

Total Retail Sales $379 billion

Northwest
North Central
Northeast
Tampa Bay
East Central
Southwest
South Central
Southeast
Northwest

Airports
• Destin-Fort Walton Beach
• Northwest Florida Beaches International
• Pensacola International
• Tallahassee International

Seaports
• Port Panama City
• Port of Pensacola
• Port of Port St. Joe

Northwest
read the full report

Key Demographics

Population 1,487,565
Labor Force 688,752
Households 599,766
Total Earnings $37.97B
Med. Per Cap. Income $37,682
Total Retail Sales $23.08B

Sources: US Census Bureau, 2018; Labor Market Statistics Center, Florida DEO 2018; Woods & Poole Economics, 2019

North Central

North Central
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Key Demographics

Population 926,219
Labor Force 389,678
Households 391,076
Total Earnings $20.08B
Med. Per Cap. Income $34,654
Total Retail Sales $13.01B

Airports
• Gainesville Regional

Sources: US Census Bureau, 2018; Labor Market Statistics Center, Florida DEO 2018; Woods & Poole Economics, 2019

Northeast

Northeast
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Key Demographics

Population 1,720,931
Labor Force 847,266
Households 696,500
Total Earnings $50.85B
Med. Per Cap. Income $46,866
Total Retail Sales $27.65B

Airports
• Jacksonville International
• Northeast Florida Regional

Seaports
• JAXPORT
• Port of Fernandina

Spaceports
• Cecil Spaceport

Sources: US Census Bureau, 2018; Labor Market Statistics Center, Florida DEO 2018; Woods & Poole Economics, 2019

Tampa Bay
Tampa Bay

Tampa Bay
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Key Demographics

Population 4,820,174
Labor Force 2,243,216
Households 2,039,455
Total Earnings $124.7B
Med. Per Cap. Income $45,308
Total Retail Sales $79.6B

Airports
• St. Peteg-Clearwater International
• Sarasota Bradenton International
• Tampa International

Seaports
• Port Manatee
• Port of St. Petersburg
• Port Tampa Bay

Sources: US Census Bureau, 2018; Labor Market Statistics Center, Florida DEO 2018; Woods & Poole Economics, 2019

East Central

East Central
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Key Demographics

Population 3,846,103
Labor Force 1,899,028
Households 1,489,657
Total Earnings $107.3B
Med. Per Cap. Income $45,634
Total Retail Sales $72.77B

Airports
• Daytona Beach International
• Orlando Melbourne International
• Orlando International
• Orlando Sanford International

Seaports
• Port Canaveral

Spaceports
• Cape Canaveral Spaceport

Sources: US Census Bureau, 2018; Labor Market Statistics Center, Florida DEO 2018; Woods & Poole Economics, 2019

Southwest
Southwest

Southwest
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Key Demographics

Population 1,318,096
Labor Force 590,988
Households 557,359
Total Earnings $32.18B
Med. Per Cap. Income $53,730
Total Retail Sales $24.57B

Airports
• Punta Gorda
• Southwest Florida International

Sources: US Census Bureau, 2018; Labor Market Statistics Center, Florida DEO 2018; Woods & Poole Economics, 2019

Southwest
South Central

South Central
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Key Demographics

Population 266,975
Labor Force 97,718
Households 104,889
Total Earnings $3.95B
Med. Per Cap. Income $30,338
Total Retail Sales $2.96B

Sources: US Census Bureau, 2018; Labor Market Statistics Center, Florida DEO 2018; Woods & Poole Economics, 2019

Southeast

Southeast
read the full report

Key Demographics

Population 6,913,262
Labor Force 3,477,723
Households 2,719,005
Total Earnings $217.58B
Med. Per Cap. Income $79,351
Total Retail Sales $135.4B

Airports
• Fort Lauderdale-Hollywood International
• Key West International
• Miami International
• Palm Beach International

Seaports
• Port Everglades
• Port of Fort Pierce
• Port of Key West
• PortMiami
• Port of Palm Beach

Sources: US Census Bureau, 2018; Labor Market Statistics Center, Florida DEO 2018; Woods & Poole Economics, 2019

How to use the map: Click a region for key statistics and a link to the full report.Click the in the upper right corner to return to the main map.

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St Petersburg, FL 33701
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