Take a lesson from 500 years’ worth of dreamers and doers who staked their fortunes and futures on Florida. They found success here; you can too. Florida has so much to offer your company — the right business climate, the right infrastructure, the right proximity to domestic and international markets, the right workforce, the right quality of life.

» Florida's Competitive Assets


In Good Company
Securing Prosperity
Seamlessly Connected
Positioned for Success
Ready for Work
Living the Good Life

Ideally Sited for Success

Florida is a dynamic mix of eight economic development regions, at least one of which is right for you and your business. From Naples up to Jacksonville and from Pensacola down to Miami and the Florida Keys, this state boasts an intriguing blend of cutting-edge innovation and kickback style that is second to none. Consider this: No matter where you choose to put down roots in Florida, you are never more than 50 miles from a postsecondary educational institution or 90 miles from a deep-water port. And it’s safe to assume, you’ll find a golf course, tennis court, theme park, shopping mall, fishing hole and/or sandy beach within close proximity too.

The Regions

FLORIDA BY THE NUMBERS

Population 21.5 million
3rd largest in the U.S.

Civilian Labor Force 10.3 million
3rd largest in the U.S.

Gross Domestic Product $1.1 trillion
4th largest in the U.S.

Total Personal Income $1.1 trillion
4th highest in the U.S.

Per Capita Personal Income $51,989
2nd in the Southeast

Households 8.7 million

Total Earnings $624 billion

nw nc ne tb ec sc se sw

FLORIDA BY THE NUMBERS

Population 21.5 million
3rd largest in the U.S.

Civilian Labor Force 10.3 million
3rd largest in the U.S.

Gross Domestic Product $1.1 trillion
4th largest in the U.S.

Total Personal Income $1.1 trillion
4th highest in the U.S.

Per Capita Personal Income $51,989
2nd in the Southeast

Households 8.7 million

Total Earnings $624 billion

Northwest

Airports
• Destin-Fort Walton Beach
• Northwest Florida Beaches International
• Pensacola International
• Tallahassee International

Seaports
• Port Panama City
• Port of Pensacola
• Port of Port St. Joe

Northwest
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Key Demographics

Population 1,489,097
Labor Force 860,720
Households 605,289
Total Earnings $39.5B
Med. Per Cap. Income $38,795
Total Retail Sales $24.1B

Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020

North Central

North Central
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Key Demographics

Population 933,986
Labor Force 392,975
Households 395,612
Total Earnings $19.18B
Med. Per Cap. Income $34,582
Total Retail Sales $13.6B

Airports
• Gainesville Regional

Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020

Northeast

Northeast
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Key Demographics

Population 1,749,116
Labor Force 809,222
Households 706,354
Total Earnings $52.2B
Med. Per Cap. Income $48,857
Total Retail Sales $29.1B

Airports
• Jacksonville International
• Northeast Florida Regional

Seaports
• JAXPORT
• Port of Fernandina

Spaceports
• Cecil Spaceport

Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020

Tampa Bay
Tampa Bay

Tampa Bay
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Key Demographics

Population 4,906,206
Labor Force 2,219,904
Households 2,035,146
Total Earnings $130.9B
Med. Per Cap. Income $46,445
Total Retail Sales $83.85B

Airports
• St. Peteg-Clearwater International
• Sarasota Bradenton International
• Tampa International

Seaports
• Port Manatee
• Port of St. Petersburg
• Port Tampa Bay

Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020

East Central

East Central
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Key Demographics

Population 3,895,793
Labor Force 1,822,231
Households 1,512,807
Total Earnings $113.92B
Med. Per Cap. Income $47,639
Total Retail Sales $76.94B

Airports
• Daytona Beach International
• Orlando Melbourne International
• Orlando International
• Orlando Sanford International

Seaports
• Port Canaveral

Spaceports
• Cape Canaveral Spaceport

Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020

Southwest
Southwest

Southwest
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Key Demographics

Population 1,344,389
Labor Force 600,518
Households 567,132
Total Earnings $33.96B
Med. Per Cap. Income $48,592
Total Retail Sales $25.86B

Airports
• Punta Gorda
• Southwest Florida International

Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020

Southwest
South Central

South Central
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Key Demographics

Population 269,160
Labor Force 97,553
Households 105,809
Total Earnings $4.1B
Med. Per Cap. Income $31,495
Total Retail Sales $3.1B

Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020

Southeast

Southeast
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Key Demographics

Population 6,889,936
Labor Force 3,533,639
Households 2,753,242
Total Earnings $299.1B
Med. Per Cap. Income $81,430
Total Retail Sales $141.2B

Airports
• Fort Lauderdale-Hollywood International
• Key West International
• Miami International
• Palm Beach International

Seaports
• Port Everglades
• Port of Fort Pierce
• Port of Key West
• PortMiami
• Port of Palm Beach

Sources: US Census Bureau, 2019; Labor Market Statistics Center, Florida DEO 2019; Woods & Poole Economics, 2020

How to use the map: Click a region for key statistics and a link to the full report. Click the in the upper right corner to return to the main map.

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