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CEO Sounding Board
Florida CEOs answer: What's your outlook for 2012?
REAL ESTATE
Michael Saunders
CEO -
Michael Saunders & Co. -
Sarasota
"We are projecting 10% more revenues than 2011, and we are projecting more hires than 2011. We are making a huge investment in a rental property management division expansion. We're finding we can sell to an investor and turn around and rent it for them. (In 2011), we saw a huge influx of international buyers. The pie may not be hugely bigger — you just need to get more of it. We're focusing on increasing per-agent productivity; we're focusing on training; we're focusing on outreach to the international buyers."