Business and political decision-makers look to Florida Trend to learn what's happening throughout the state, but even more to understand it.
Florida is home to 20 metro areas (three of the nation's largest) — each with its own interests, character and dynamics. Florida Trend finds the common threads, tying those competing, diverse regions together in a statewide context. For 65 years, the magazine has reported on the people and issues that have defined Florida and shaped its future — from H. Lee Moffitt to Gov. Ron DeSantis; from Tropicana to Tech Data; from small businesses to international conglomerates; from workers comp to tort reform.
The magazine and its website offer regionally-based stories and reporting with statewide impact. Florida Trend's mix of local color and thorough, hard-hitting investigative journalism is recognized each year with regional and national awards for editorial excellence.
With its history and unique perspective, Florida Trend has made itself indispensable to Florida's business community. And we remain committed to providing the best, forward-looking in-depth reporting on Florida available anywhere.
Nobody knows Florida or covers it the way Florida Trend does.
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