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CEO Sounding Board

What have your recent export experiences been like?

Mike Vogel | 5/11/2011

SOFTWARE

Joe Swiski
[Photo: Gregg Matthews]

Joe Swiski
President/CEO
DiSTI
Orlando

"China, Singapore and Australia were very good for the company in 2011. We're continuing to focus on southeast Asia, Singapore, China and Korea. Southeast Asia presents a challenging environment where you have to learn about the different cultures in each country so that you can effectively conduct business there. A large percentage of our business is military aircraft. We're trying to get into the automotive industry, providing graphical software for the center display consoles in cars. A lot of that software is being developed in Germany, India and Japan."

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