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Friday's Afternoon Update
What you need to know about Florida today
U.S. business relations with Cuba seem to have one speed: Slow
There’s been a flurry of interest from American companies eager to sample the formerly forbidden fruit of the Cuban market, but as many are finding, navigating Cuban law, policy, priorities and the multiple agencies necessary to win approvals can be tricky. More from the Miami Herald.
See also:
» Cuba cruise will sail with Cuban-born passengers, Carnival says
Legoland Florida announces new solar energy project
Legoland Florida and Tampa Electric are partnering on a new 2-megawatt solar energy project that will produce electricity and shade for visitors at the Winter Haven attraction. More from the Orlando Business Journal.
South Florida corals dying in "unprecedented" bleaching and disease
South Florida's corals are turning white and contracting fatal diseases in what's being called an unprecedented die-off across the region's reefs. Although they cover a small fraction of the ocean floor, coral reefs have an outsize biological importance, providing habitat for about a quarter of the world's marine species. More from the South Florida Sun-Sentinel.
A new idea in sports marketing is helping Florida small businesses
Effective marketing is all about problem solving. What challenge does a company face? How does a company that’s already thriving take its business to the next level? Marketing in the sports industry is no different. More from the Jacksonville Business Journal.
Superforecasting: How to upgrade your company's judgment
Imagine that you could dramatically improve your firm’s forecasting ability, but to do so you’d have to expose just how unreliable its predictions—and the people making them—really are. More from the Harvard Business Review.
Technology
Malware: The next big on-demand business
Everyone is getting into the business of selling things via the cloud — even cybercriminals. And, according to a new report, creators of malicious software are now using the cloud to sell Malware-as-a-Service.
» More from PYMNTS.com.
Out of the Box
Mind-controlled drones
Scientists at the University of Florida want to make mind-control much more popular. Computer scientists in Gainesville, Florida, figure the best way to promote this technology is by pairing it with another popular development: airborne drones.
» More from the AP
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