May 18, 2024
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Tech Spotlight
Podvertising
Barbara Miracle | 5/1/2006
For businesses that don't want to do their own podcast, another way to jump on the bandwagon is podcast advertising, or "podvertising." Josh Hallett, a Winter Haven media consultant, says that sponsors are starting to seek out homegrown podcasts with wide audiences and a good fit.
"The deals range from a couple hundred bucks to thousands of dollars," he says, noting that a sports drink might advertise on a podcast focused on marathon training or a baby products company might seek out a parenting podcast for the radio-like advertising. It is too early to say whether consumers will accept podvertising or reject it as a sellout.
