May 2, 2024

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein

Ron is the founder of FastPath Marketing and More Customers Academy. He works with tech-enabled companies, helping them find the fastest path to revenue with executive advising, business development coaching and consulting, as well as marketing and selling training. As an accomplished tech industry business leader and entrepreneur, Ron has served in top-level sales, marketing and business development roles ranging from emerging companies to global tech giants, including as the CEO of a venture-backed wireless startup. Ron is on the advisory board of the University of Florida’s two internationally recognized tech business incubators and writes a popular column on how to grow revenue in the award-winning Florida Trend business magazine. Learn more at www.FastPathMarketing.com.
Ron can be reached at 727-642-4246 or by email.

Articles by Stein:

In business, writing is one of the best ways to inform your audience, engage them, and stay top of mind.
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... and why it's important to say it once in a while.
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Creating an amazing core message is so key to your success, that I would say there is no other element of what you do that has greater influence over a future customer's decision to buy your product or service. Period.
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In sales, is it important for your customer to know your title, and further, to understand what your role is? Would that really matter to them, or make a difference in whether they buy or not?
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Feathr, formerly a mobile app company based in Gainesville, successfully morphed their business into the Event Marketing Cloud.
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Let's start by pointing out that amazing customer service happens all the time. I think it's a company culture that goes beyond the leadership saying, “be nice to our customers.” People are fundamentally kind and want to help others, unless something gets in the way.
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When the customer is satisfied, your company will prosper.
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Your company is sending a steady stream of signals without even knowing it -- the good news is that you can consistently transmit these signals any time you want, the way you want to.
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People buy stories before they buy stuff. Science proves storytelling engages our brains and creates immersive experiences in such a way that we feel completely involved.
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Lee May and J.J. Roberts seem to be the perfect business heroes. They are highly passionate about helping others, inspiring, and successful entrepreneurs. And based on how well I've gotten to know both, humble too.
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Beautiful People: Artist behind new mural at ZooTampa
Beautiful People: Artist behind new mural at ZooTampa

Carlos Pons created the new mural to show the connection between humans and animals.

 

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