April 19, 2024

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein

Ron is the founder of FastPath Marketing and More Customers Academy. He works with tech-enabled companies, helping them find the fastest path to revenue with executive advising, business development coaching and consulting, as well as marketing and selling training. As an accomplished tech industry business leader and entrepreneur, Ron has served in top-level sales, marketing and business development roles ranging from emerging companies to global tech giants, including as the CEO of a venture-backed wireless startup. Ron is on the advisory board of the University of Florida’s two internationally recognized tech business incubators and writes a popular column on how to grow revenue in the award-winning Florida Trend business magazine. Learn more at www.FastPathMarketing.com.
Ron can be reached at 727-642-4246 or by email.

Articles by Stein:

The long term and ongoing success of an organization requires people to explain why something happened and also take ownership.
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You need an attention-getting headline for your audience to stop thinking of their next bowling league matchup or how they can make the boss happy. Attention-getting headlines hinge on several factors. Here are a few must-know tips to think about before sending your next email or tweaking your the landing page for you new product launch.
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All of us need to know how to sell in our careers and in our lives. This is true whether you are selling yourself, or pitching an idea or product.
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There are some golden nuggets among popular rules for marketing and sales that you should be aware of, so you can utilize them to achieve greater results.
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This isn't much different than the world of business. Except, building authentic business connections can be more challenging. That's because you probably want to grow your company and its revenue, which means you'll need lots of friends, AKA buyers.
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Even when marketing a business, you should be prepared to take chances, try new techniques, use new stuff, to get your message across.
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If your sales strategies seem last-minute or random, use these tips to refocus and improve results.
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Erik Sander, the Founding Director of the University of Florida's Engineering Innovation Institute, was tasked with establishing a state-wide network to support tech workforce and business development.
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Growing your business by giving something away is a strategy that can make sense. But only if the giveaway has an enormous value to your prospective customers and is strategically intentional for your company.
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Your business strategy needs to be shaped up before you figure the details - the tactics.
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