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May 17, 2024

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron is the founder of FastPath Marketing and More Customers Academy. He works with tech-enabled companies, helping them find the fastest path to revenue with executive advising, business development coaching and consulting, as well as marketing and selling training. As an accomplished tech industry business leader and entrepreneur, Ron has served in top-level sales, marketing and business development roles ranging from emerging companies to global tech giants, including as the CEO of a venture-backed wireless startup. Ron is on the advisory board of the University of Florida’s two internationally recognized tech business incubators and writes a popular column on how to grow revenue in the award-winning Florida Trend business magazine. Learn more at www.FastPathMarketing.com.
Ron can be reached at 727-642-4246 or by email.

Articles by Stein:

Why ‘consideration' is the most important part of your buyer's journey

There are three basic stages to the buyer's decision-making process: awareness, consideration, and purchase. Depending on your selling philosophy, you probably fine-tune these into a few more stages, as I do.

Innovation economics is a growing idea that emphasizes entrepreneurship and innovation. Call it what you'd like -- the innovation sector, the innovation economy, or even innovation ecosystem -- it takes people with vision and dedicated gumption to make it happen.

You know you need to eventually change the way you plan your work and get it done. If you already know, then you need to do it immediately. It's the only way to avoid disappointment and lot of finger pointing. It's the only way to grow a business.

It's now cool to be an engineer. Better yet, an engineer in Gainesville that starts a cool company.

Adding automation, using programming when you are marketing or selling can indeed offer an advantage to a resource-strapped company. These contemporary tools will enforce lead follow-up and increase conversions. And they can help a startup sell like a big brand.

Use this template to create a concise, effective positioning statement.

The two most important things for you and your business to accomplish are the understanding both the persona and the psychology of your buyer. You need to do these to help your future and current buyers.

Read more »

Do you sell the way your customers buy?

Selling effectively happens when you understand your customer's persona and where they are in the buying journey.

Your prospective customers have a say in the success of your business. And you know it. No major shocker here. Or is it?

The time is now to craft a new marketing message that will generate leads.

Read more »

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