June 19, 2013

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

Dealing with ineffective staff can be the toughest business challenge

"Nothing is more difficult, and therefore more precious, than to be able to decide." ~ Napoleon Bonaparte

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Establish workplace rules for cellphones

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Small businesses must compete on value, not price

Even though small businesses will never be able to match the big box stores on price, they can -- and should -- compete very effectively on value.

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Telecommuting has definite advantages for staff, employers

As Michael Gerber said, "If your business depends on you, you don't own a business — you have a job! The business owner should be devoted to business development, not doing business."

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Give yourself a much-needed break

You can (and should) take a vacation! Business will benefit when you are recharged.

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It's simple: Sample your product to attract customers

The more you can reduce the risk to the customer of trying your products or services, the more successful your business will be.

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How to enhance customer loyalty

A happy workforce means better sales service, which in turn encourages customer loyalty.

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