March 28, 2015

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Jerry Osteryoung
Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

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Doing business of any kind obligates you to establish and maintain relationships with your customers. The deeper your relationships, the better off you are because they become much harder to break.
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The main thing is to make sure your customers don't have a bad experience. Bad customer service has a much larger impact than great customer service.
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"Confrontation is not a dirty word. Sometimes it's the best kind of journalism as long you don't confront people just for the sake of a confrontation." ~ Don Hewitt
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"To linger in the observation of things other than the self implies a profound conviction of their worth." ~ Charles-Damian Boulogne, My Friends the Senses
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"Microsoft is not about greed. It's about innovation and fairness." ~ Bill Gates
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With too little inventory, you have “stock outs” and you lose sales -- possibly customers as well. But with too much, you have dollars committed to inventory that is not generating a return.
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"So much of what we call management consists in making it difficult for people to work." ~ Peter Drucker
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"Most of the time, multitasking is an illusion. You think you are multitasking, but in reality you're actually wasting time switching from one task to another." ~ Bosco Tjan
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"Focus is about saying no." ~ Steve Jobs
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"Once you've managed to persuade customers to come onboard… what do you do with them? Customer onboarding is about cementing loyalty early and leveraging that critical honeymoon period in the relationship to build trust." ~ Pitney Bowes Corporation
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