Florida Trend
Get FREE Business News Updates


February 11, 2016

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Jerry Osteryoung
Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

Untitled Document
Evaluate each sign that points to your business. Make sure each is visible and clearly communicates exactly what you need it to.
Read more »
"The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective." ~ Warren Buffett
Read more »
Mindfulness is being able to watch what the mind tosses up without getting lost down rabbit holes. When you start following every thought in your head, you throw your mind into hyper drive.
Read more »
While persistence in your job or business is valuable, being stubborn can be damaging.
Read more »
You may have to change your behavior, before you can manage theirs. This is critical to protecting the morale of your company and your credibility as a leader.
Read more »
As a business manager or entrepreneur, you must be willing to push yourself to the limit -- give your full capacity, and then some. But, how do you know if you are living up to your capacity? Ask yourself these three questions.
Read more »
Smiling while talking makes your voice warmer and friendlier because the vocal cords are pulled differently than when you are not smiling. Physically smiling helps the voice to smile as well.
Read more »
"The people to fear are not those who disagree with you, but those who disagree with you and are too cowardly to let you know." ~ Napoleon Bonaparte
Read more »
Put yourself in your customer's shoes. Once you understand what turns a customer off, you can develop ways to overcome it.
Read more »
Coaching mandates you enable your employees to solve their own problems. Every time they are successful, it gives them more confidence to solve other problems themselves.
Read more »

Digital Access

Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

An overview of the features and articles in this month's issue of Florida Trend.


Florida Business News

Florida Trend Video Pick

How a strong U.S. dollar influences consumers and businesses
How a strong U.S. dollar influences consumers and businesses

Is a strong U.S. dollar good for the global economy? The answer is yes, and no. This short video looks at how a stong dollar influences oil prices, U.S. companies, European and Asian companies, emerging markets and the U.S. consumer.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Who do you think will ultimately be the GOP nominee for the 2016 presidential race?

  • Bush
  • Carson
  • Cruz
  • Kasich
  • Rubio
  • Trump

See Results

Ballot Box