August 1, 2015

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Jerry Osteryoung
Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

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It's important you put the right amount of effort into developing a slogan that is truthful, timeless, simple and communicates a very clear message.
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"Blessed is he who expects nothing, for he shall never be disappointed." ~ Benjamin Franklin
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"The journey of a thousand miles begins with a single step." ~Tao Te Ching
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Communications are important to every business. Most issues with communications are easy to fix, but you first need to be aware of the problem. Then you need to act on it.
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"Retirement at sixty-five is ridiculous. When I was sixty-five I still had pimples." ~ George Burns
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Persuasion is a critical skill every leader and manager must master. Staff -- particularly the younger generation -- can no longer be bossed into changing their behaviors or moving forward in a prescribed manner.
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The best way to go about picking a successor is to have an outside person come in, evaluate the children and make a recommendation about who they believe is the best suited to lead the company.
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"If you do not wish a man to do a thing, you had better get him to talk about it; for the more men talk, the more likely they are to do nothing else." ~Thomas Carlyle
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"As a manager the important thing is not what happens when you are there, but what happens when you are not there." ~ Ken Blanchard
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"Look through your customer's eyes. Are you the solution provider or part of the problem?" ~Marlene Blaszczyk
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