NAVIGATION

June 26, 2016

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Jerry Osteryoung
Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

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Getting your customers to return is critical, and as such, is one of those elements that needs careful attention.
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I wrote a column about a month ago in which I emphasized the importance of good manners and realized I left out at least one major issue. This day and age, texting must be part of any discussion about manners.
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Burnout has become more common because technology has blurred the separation between work and other facets of life.
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The bottom line is measuring profitability for each of your products is important to the success of your business. It is also critical that you understand what costs to apply to the measure of profitability.
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Avoiding confrontation does not eliminate it.
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I cannot overstate how important perseverance is when starting and running a business. However, to be truly successful and reap the fruits of your hard work, perseverance must be combined with knowledge.
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Buying online can be very easy or it can be very difficult. On one website, it took me 20 clicks just to find the item I was looking for, and in that time, I thought about abandoning the search many times. So many people will not be that patient. Most will leave the site if it takes more than three clicks.
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“Manners” are guidelines for how things should be done. For me, table manners are at the top of this list.
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Depending on your business, it might not be possible to forecast that far out. Still, give it a try!
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If you procrastinate, or are weak-willed, you won't accomplish your goals.
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