May 24, 2013

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Jerry Osteryoung
Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

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As Michael Gerber said, "If your business depends on you, you don't own a business — you have a job! The business owner should be devoted to business development, not doing business."
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Give yourself a much-needed break
You can (and should) take a vacation! Business will benefit when you are recharged.
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It's simple: Sample your product to attract customers
The more you can reduce the risk to the customer of trying your products or services, the more successful your business will be.
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How to enhance customer loyalty
A happy workforce means better sales service, which in turn encourages customer loyalty.
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Examine Your Customer Satisfaction Policy
Clearly, customer service is so important for every business. Repeat business just does not happen if customers do not want to return to your business.
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Paying attention to details will pay off with improved business
It is vital to examine every part of your business with fresh eyes every day. When you become accustomed to your company's environment, it is easy to overlook the small but important details.
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Resolutions for 2013
This year, every entrepreneur should make a resolution to increase their business's profitability.
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Reputation Risk
Reputation is one of the most valuable things a business has. It is what persuades customers to either try a new business or come back to one they have worked with in the past.
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Apart from remembering and honoring the men and women who lost their lives in military service, do you have any plans for the extended Memorial Day weekend?

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