May 22, 2013

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Jerry Osteryoung
Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

Understanding your business' competitive advantage
A competitive advantage can be defined in terms of having superiority in one or more of three attributes.
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Let staff know you appreciate and value them
At this time of year, Dr. Osteryoung recommends managers reach out to each of their employees with some gift or token to show them they are appreciated.
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Business success takes skill, knowledge <em>and</em> passion
This week, Dr. Osteryoung notes that passion without knowledge can lead to failure rather quickly.
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What really motivates staff?
This week, Dr. Osteryoung writes about whether using incentives and rewards to motivate staff really works.
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How to achieve great customer service
Providing great customer service is not as simple as saying "exceed customer expectations." Rather, it involves a series of interactions from the moment the customer first encounters your business until the time he or she leaves.
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The importance of succession planning
This week, Dr. Osteryoung writes about the importance of succession planning for your key personnel.
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Work healthy in a clean and green work space
Whether you have a one-person office or a hundred-person office, maintaining a clean work environment is important for many different reasons.
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Managing a distant work force
"Coming together is a beginning; keeping together is progress; working together is success." ~ Henry Ford
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Sales skills are crucial, even for small businesses
"There is no comparison between that which is lost by not succeeding and that which is lost by not trying." ~Francis Bacon
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Create positive, realistic expectations with customers
"Nothing sets a person up more than having something turn out just the way it's supposed to be, like falling into a Swiss snowdrift and seeing a big dog come up with a little cask of brandy round its neck." ~ Claud Cockburn
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Bonecrusher II arrives at Gatorland
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Gatorland is adding more than 70 animals -- including a 15-foot American crocodile known as Bonecrusher II -- to the attraction after purchasing the creatures from the recently closed Everglades Wonder Gardens in Bonita Springs.

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Apart from remembering and honoring the men and women who lost their lives in military service, do you have any plans for the extended Memorial Day weekend?

  • Yep! Taking a trip, barbecuing, or shopping, with friends and/or family! Can't Wait!
  • Sure, I definitely intend to spend time with loved ones, but I'll be keeping it very low-key.
  • Nah, just gonna take it easy...
  • I'm not taking Monday off...Too much work to be done!

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