March 4, 2015

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Jerry Osteryoung
Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

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"Look through your customer's eyes. Are you the solution provider or part of the problem?" ~Marlene Blaszczyk
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While some errors are valuable for the learning opportunities they provide, you do not want mistakes all the time. To help reduce errors, you want to have a safety net in place to ensure critical mistakes cannot happen again.
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The franchisor benefits from having an owner/manager run a remote business with very little supervision or risk. The franchisee benefits by having the franchisor's name recognition and proven record of success.
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"Technology has advanced more in the last thirty years than in the previous two thousand. The exponential increase in advancement will only continue." ~ Neils Bohr
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"The hardest thing to understand in the world is the income tax." ~ Albert Einstein
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"Look through your customer's eyes. Are you the solution provider or part of the problem?" ~ Marlene Blaszczy
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"Leadership is the wise use of power. Power is the capacity to translate intention into reality and sustain it." ~ Warren Bennis
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Doing business of any kind obligates you to establish and maintain relationships with your customers. The deeper your relationships, the better off you are because they become much harder to break.
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The main thing is to make sure your customers don't have a bad experience. Bad customer service has a much larger impact than great customer service.
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"Confrontation is not a dirty word. Sometimes it's the best kind of journalism as long you don't confront people just for the sake of a confrontation." ~ Don Hewitt
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