2008 Industry Outlook
The trend that seems to define 2008 for Florida business is “green consciousness.”
From the $1.5-billion state budget shortfall to the housing slump and insurance, industries across Florida face challenging issues in the year ahead. 
Tourism is grappling with increased global competition; transportation with less gas tax revenue; agriculture with water concerns; and retail with cautious consumer spending.
The trend that seems to define 2008 for Florida business, however, is “green consciousness.” For some companies, it’s just a marketing strategy, but others seem motivated more by a sense of responsibility — or recognition that going green can help the bottom line. This year’s Industry Outlook issue kicks off with a look at real “green” leaders around the state. Meanwhile, each of the 13 industry roundups includes a snapshot of green efforts in those economic sectors.
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Shades of Green
Not all ‘green’ plans are equal. But some companies and governments taking real strides in sustainability.
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