January 30, 2015

2008 Industry Outlook

The trend that seems to define 2008 for Florida business is “green consciousness.”

From the $1.5-billion state budget shortfall to the housing slump and insurance, industries across Florida face challenging issues in the year ahead. Tourism is grappling with increased global competition; transportation with less gas tax revenue; agriculture with water concerns; and retail with cautious consumer spending.

The trend that seems to define 2008 for Florida business, however, is “green consciousness.” For some companies, it’s just a marketing strategy, but others seem motivated more by a sense of responsibility — or recognition that going green can help the bottom line. This year’s Industry Outlook issue kicks off with a look at real “green” leaders around the state. Meanwhile, each of the 13 industry roundups includes a snapshot of green efforts in those economic sectors.

Go to first story » Shades of Green
Not all ‘green’ plans are equal. But some companies and governments taking real strides in sustainability.

Tags: North Central

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An overview of the features and articles in this month's issue of Florida Trend.

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Florida Trend Video Pick

How to let altruism be your guide
How to let altruism be your guide

Matthieu Ricard, a happiness researcher and a Buddhist monk, says altruism is also a great lens for making decisions, both for the short and long term, in work and in life.

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