October 20, 2014

2008 Industry Outlook

The trend that seems to define 2008 for Florida business is “green consciousness.”

From the $1.5-billion state budget shortfall to the housing slump and insurance, industries across Florida face challenging issues in the year ahead. Tourism is grappling with increased global competition; transportation with less gas tax revenue; agriculture with water concerns; and retail with cautious consumer spending.

The trend that seems to define 2008 for Florida business, however, is “green consciousness.” For some companies, it’s just a marketing strategy, but others seem motivated more by a sense of responsibility — or recognition that going green can help the bottom line. This year’s Industry Outlook issue kicks off with a look at real “green” leaders around the state. Meanwhile, each of the 13 industry roundups includes a snapshot of green efforts in those economic sectors.

Go to first story » Shades of Green
Not all ‘green’ plans are equal. But some companies and governments taking real strides in sustainability.

Tags: North Central

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Florida Trend Video Pick

Jacksonville's Maxwell House plant
Jacksonville's Maxwell House plant

A riverfront icon for 104 years, the Maxwell House plant in downtown Jacksonville is getting some national attention thanks to a new marketing campaign.

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