FloridaTrend.com, the Website for Florida Business


2008 Industry Outlook

From the $1.5-billion state budget shortfall to the housing slump and insurance, industries across Florida face challenging issues in the year ahead. Tourism is grappling with increased global competition; transportation with less gas tax revenue; agriculture with water concerns; and retail with cautious consumer spending.

The trend that seems to define 2008 for Florida business, however, is “green consciousness.” For some companies, it’s just a marketing strategy, but others seem motivated more by a sense of responsibility — or recognition that going green can help the bottom line. This year’s Industry Outlook issue kicks off with a look at real “green” leaders around the state. Meanwhile, each of the 13 industry roundups includes a snapshot of green efforts in those economic sectors.

Go to first story » Shades of Green
Not all ‘green’ plans are equal. But some companies and governments taking real strides in sustainability.