Florida Trend

Florida Small Business



July 17, 2018

Florida Assets

Boundless Possibility

| 9/22/2016

Florida has always appealed to dreamers and doers. Even when this place was still mostly swampland, Spanish explorers saw its possibility; they built the first permanent European settlement here. Centuries later, rocket scientists would also see possibility in Florida and put men on the moon from its shores. Not surprisingly, that same sense of possibility drives Florida’s economy even today.

The companies that choose to relocate or expand in Florida each year see limitless possibility here.

Why? Because few states can match Florida’s unparalleled assets: the boundless freedom, markets, potential, innovation, opportunity and quality of life that are desired by all. The possibility of success draws new companies to Florida; the reality of success keeps existing ones at home here for the long term.

Selecting the right site in which to launch or grow a business is neither easy nor quick. But as you consider the plusses and minuses of possible locations, you can be assured that the companies that have found success in the Sunshine State once wrestled with your same concerns. They settled in Florida for reasons specific to their company cultures and to marketplace demands.

Read on to learn why this state was their right choice, then step forward to begin taking advantage of the boundless possibility that awaits your company in Florida.

At A Glance

Civilian Labor Force

9.7 million
3rd largest in the U.S.

Total Personal Income

$894.2 billion
4th highest in the U.S.


20.3 million
3rd largest in the U.S.

Gross Domestic Product

$839.9 billion
4th largest in the U.S.

Per Capita Personal Income

2nd highest in the Southeast


Tags: Business Florida, Competitive Assets

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