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CEO Sounding Board
What have your recent export experiences been like?
MEDICAL EQUIPMENT
[Photo: Halley Levy] |
President/CEO
Airon Corp.
Melbourne
"We're now in 22 countries, and our target is to add five to eight new countries every year. We attend international conferences to promote the company and to find distributors. We make life-support equipment, respirators, ventilators, breathing equipment. Our little niche is we don't use any electronics. It's all oxygen power. We have to find distributors with experience with similar equipment. We have to travel and train their staff. You have to have a lot of patience and give them a lot of support. Our most recent addition is Vietnam. We will not go into China."