$2.24 billion Total sales at Florida resorts in 2010, according to Smith Travel Research, a firm that tracks performance trends for the hotel industry
$466.7 million Total revenue generated by tourism development taxes in Florida for the 2010 fiscal year
$142 million Orange County tourism development taxes
$23 million Palm Beach County tourism development taxes
$22.7 million Pinellas County tourism development taxes
$141.28 Average daily rate for rooms at Florida resorts in 2010
65.8% Occupancy for Florida resorts in 2010, according to Smith Travel Research