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Resorts - By the Numbers

$2.24 billion Total sales at Florida resorts in 2010, according to Smith Travel Research, a firm that tracks performance trends for the hotel industry

$466.7 million Total revenue generated by tourism development taxes in Florida for the 2010 fiscal year

$142 million Orange County tourism development taxes

$23 million Palm Beach County tourism development taxes

$22.7 million Pinellas County tourism development taxes

$141.28 Average daily rate for rooms at Florida resorts in 2010

65.8% Occupancy for Florida resorts in 2010, according to Smith Travel Research