September 30, 2014

Monday's Afternoon Update

What you need to know about Florida today

| 3/10/2014

Aging population sees opportunity in small business

As the population ages, jobs like massage therapist and others like senior fitness trainers, dietitians and nutritionists, personal assistants, handymen, drivers and caterers who prepare meals for shut-ins are on the upswing. More at CNBC.


Sales and Marketing Advice for Florida Business
Selling to small businesses is big business: Getting it done.

Some people say that it takes about the same amount of effort as selling to a mass market or small businesses. And, when you land a gigantic company the revenue rewards is big. Yet, it's not all roses and sunshine. Read Ron Stein's full column.


In the land of seniors, surviving in the children's market

Health Technology

AppwoRx

app
Dr. Ariel Soffer was on an airplane when one of his patients was desperately trying to reach him. Through his clinical photography app, his patient was able to text the doctor a photo of her leg after recent varicose vein surgery.

The doctor-patient communication was possible through AppwoRx, a Boca Raton company founded by Soffer, a internist who practices in South Florida.

» Full story from the South Florida Sun-Sentinel

It's a truism for Florida businesses: If you market to kids in Florida, you'd better have a secret weapon. That's in part because the demographics are so razor thin and leave much less margin for error than what a business aimed at seniors might have. More at the Sarasota Herald-Tribune.


Small Business Advice
Kindness does matter in business

I think that kindness is just one thing that businesses in general need to adopt more into their manual of operations. Spontaneous kindness makes such an impact of customers and employees and we just cannot forget about the power of this concept. Read more from Jerry Osteryoung.


11 signs your small business social media strategy isn’t working

Today, small business owners are busier than ever trying to run their companies while handling marketing and sales, too. An important part of marketing today is social media. For many small business owners, the world of social media is still foreign territory, and finding the perfect strategy that actually works can often be difficult. More at the Miami Herald.

Out of the Box
Extreme Golf

golfThere is nothing luxurious about a round of golf at Afghanistan’s lone course. Kabul Golf Club’s nine holes are a zigzag of rocky dirt fairways, its greens a brownish mix of oil and sand. But it is exclusive. That kind of bragging right — and the security required to hit the links in one of the world’s most dangerous areas — comes at a price. A new Miami company is offering extreme-golf adventures to those willing to pay $40,000 to $80,000 for a five-day excursion.

» Full story from the Miami Herald


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Florida Trend Video Pick

Making Waves: Creating a Global Culture of Innovation
Making Waves: Creating a Global Culture of Innovation

As a modern inventor, Amish Parashar shares his unique insights into the importance of innovation culture, a movement that has defined great companies such as Google and Apple.

Earlier Videos | Viewpoints@FloridaTrend

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Comic-book and gaming stores are expanding across Florida. The state's major comic & video game themed conventions continue to generate increased interest and revenue. What's your level of participation in the world of comics & gaming?

  • All in! I love gaming and/or comics! We're in a new Golden Age of entertainment!
  • I manage the occasional game or graphic novel, from time to time...
  • Does Candy Crush count?
  • Are you kidding? I don't have time for any of that stuff...

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