Aging population sees opportunity in small business
As the population ages, jobs like massage therapist and others like senior fitness trainers, dietitians and nutritionists, personal assistants, handymen, drivers and caterers who prepare meals for shut-ins are on the upswing. More at CNBC.
Selling to small businesses is big business: Getting it done.
Some people say that it takes about the same amount of effort as selling to a mass market or small businesses. And, when you land a gigantic company the revenue rewards is big. Yet, it's not all roses and sunshine. Read Ron Stein's full column.
In the land of seniors, surviving in the children's market
It's a truism for Florida businesses: If you market to kids in Florida, you'd better have a secret weapon. That's in part because the demographics are so razor thin and leave much less margin for error than what a business aimed at seniors might have. More at the Sarasota Herald-Tribune.
Kindness does matter in business
I think that kindness is just one thing that businesses in general need to adopt more into their manual of operations. Spontaneous kindness makes such an impact of customers and employees and we just cannot forget about the power of this concept. Read more from Jerry Osteryoung.
11 signs your small business social media strategy isn’t working
Today, small business owners are busier than ever trying to run their companies while handling marketing and sales, too. An important part of marketing today is social media. For many small business owners, the world of social media is still foreign territory, and finding the perfect strategy that actually works can often be difficult. More at the Miami Herald.