Subscribe to Florida Trend

NAVIGATION

June 20, 2018

Who Said That?

Florida's quote of the day

| 11/13/2012

"If they sell beaches, sun and palm trees they’re going to lose."

-- Bruce Turkel, a Miami-based marketing guru who has worked as a brand consultant for Puerto Rico

The billboard on Interstate 95, with its azure sea and sugar-colored sand, could have been an ad for any of the myriad tropical destinations hoping to woo travelers abroad.

But the tagline might be surprising to some: Haiti, Live the Experience.

The billboard ,which was erected in August by the Haitian government, is the latest salvo in what the country’s tourism officials and hospitality industry say is a battle to rebrand a country known more for political unrest and natural disasters than its historical landmarks and natural beauty.

Read more at the Miami Herald.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Wild Willy's adding two go-kart tracks, bumper boats and more
Wild Willy's adding two go-kart tracks, bumper boats and more

New attractions are coming soon to Wild Willy's Adventure Zone on Okaloosa Island. Crews have already put down two 1,000-foot go-kart tracks as part of an expansion that will include bumper boats, a chipping range, climbing wall, kiddie rides and more miniature golf.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Are you optimistic that you'll have the financial resources for a comfortable retirement?

  • Yes
  • Maybe, am working on it
  • No
  • N/A - am already retired

See Results

Ballot Box
Subscribe