NAVIGATION

February 19, 2017

Who Said That?

Florida's quote of the day

| 11/13/2012

"If they sell beaches, sun and palm trees they’re going to lose."

-- Bruce Turkel, a Miami-based marketing guru who has worked as a brand consultant for Puerto Rico

The billboard on Interstate 95, with its azure sea and sugar-colored sand, could have been an ad for any of the myriad tropical destinations hoping to woo travelers abroad.

But the tagline might be surprising to some: Haiti, Live the Experience.

The billboard ,which was erected in August by the Haitian government, is the latest salvo in what the country’s tourism officials and hospitality industry say is a battle to rebrand a country known more for political unrest and natural disasters than its historical landmarks and natural beauty.

Read more at the Miami Herald.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

The Time to Lead is Now
The Time to Lead is Now

 Imagine if everyone had access to legal help. The U.S. Conference of Chief Justices, the Conference of State Court Administrators and the Florida Commission on Access to Civil Justice, have made that their goal. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

If you had a child about to enter school, which would be your preference?

  • Public education
  • Private school
  • Home school
  • I'd like a voucher program, to facilitate choice

See Results

Ballot Box
Subscribe