NAVIGATION

July 23, 2016

Who Said That?

Florida's quote of the day

| 11/13/2012

"If they sell beaches, sun and palm trees they’re going to lose."

-- Bruce Turkel, a Miami-based marketing guru who has worked as a brand consultant for Puerto Rico

The billboard on Interstate 95, with its azure sea and sugar-colored sand, could have been an ad for any of the myriad tropical destinations hoping to woo travelers abroad.

But the tagline might be surprising to some: Haiti, Live the Experience.

The billboard ,which was erected in August by the Haitian government, is the latest salvo in what the country’s tourism officials and hospitality industry say is a battle to rebrand a country known more for political unrest and natural disasters than its historical landmarks and natural beauty.

Read more at the Miami Herald.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Taking the kids to Kennedy Space Center
Taking the kids to Kennedy Space Center

Space fans old and young will enjoy the many sides of KSC: The sheer size of the suspended Saturn 5 rocket, the IMax movies, the bus tour, the new Angry Birds exhibit, the rocket garden, climbing through the miniature International Space Center, trying out a re-creation of a shuttle landing -- and much more.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

In his acceptance speech at the RNC, Donald Trump painted a dark picture, portraying the United States as a diminished and even humiliated nation. He said these are times of crisis, and our way of life is threatened. Do you agree with Trump?

  • Yes - completely agree
  • On the fence
  • Don't agree, see things more optimistically

See Results

Ballot Box
Subscribe