NAVIGATION

August 28, 2016

Who Said That?

Florida's quote of the day

| 11/13/2012

"If they sell beaches, sun and palm trees they’re going to lose."

-- Bruce Turkel, a Miami-based marketing guru who has worked as a brand consultant for Puerto Rico

The billboard on Interstate 95, with its azure sea and sugar-colored sand, could have been an ad for any of the myriad tropical destinations hoping to woo travelers abroad.

But the tagline might be surprising to some: Haiti, Live the Experience.

The billboard ,which was erected in August by the Haitian government, is the latest salvo in what the country’s tourism officials and hospitality industry say is a battle to rebrand a country known more for political unrest and natural disasters than its historical landmarks and natural beauty.

Read more at the Miami Herald.

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This weekend, what will you be doing to get ready for the (possible) tropical system headed to Florida?

  • Getting more supplies (batteries, medicines, cash etc.)
  • Securing loose items
  • Going to gas up cars
  • Nothing special, just watching the weather
  • Other (comments welcome)

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