NAVIGATION

September 30, 2016

Who Said That?

Florida's quote of the day

| 11/13/2012

"If they sell beaches, sun and palm trees they’re going to lose."

-- Bruce Turkel, a Miami-based marketing guru who has worked as a brand consultant for Puerto Rico

The billboard on Interstate 95, with its azure sea and sugar-colored sand, could have been an ad for any of the myriad tropical destinations hoping to woo travelers abroad.

But the tagline might be surprising to some: Haiti, Live the Experience.

The billboard ,which was erected in August by the Haitian government, is the latest salvo in what the country’s tourism officials and hospitality industry say is a battle to rebrand a country known more for political unrest and natural disasters than its historical landmarks and natural beauty.

Read more at the Miami Herald.

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Bird's-eye view of JAXPORT's 100 gauge cranes arriving
Bird's-eye view of JAXPORT's 100 gauge cranes arriving

JAXPORT’s ongoing investment in building the port of the future was on display as three state-of-the-art 100-gauge electric container cranes cruised in on the St. Johns River. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Will you be traveling up north this fall to see the leaves change?

  • Not planning on it
  • Maybe
  • Yes!

See Results

Ballot Box
Subscribe