"If they sell beaches, sun and palm trees they’re going to lose."
The billboard on Interstate 95, with its azure sea and sugar-colored sand, could have been an ad for any of the myriad tropical destinations hoping to woo travelers abroad.
But the tagline might be surprising to some: Haiti, Live the Experience.
The billboard ,which was erected in August by the Haitian government, is the latest salvo in what the country’s tourism officials and hospitality industry say is a battle to rebrand a country known more for political unrest and natural disasters than its historical landmarks and natural beauty.
Read more at the Miami Herald.