After selling her advertising agency, Kendall Kennedy was looking for an opportunity to give back and help others. She and her husband purchased a Caring Transitions franchise in Jupiter.

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A Softer Landing

Senior relocations can be fraught with stress. Kendall Kennedy’s business eases the process by assisting with downsizing, estate sales, moving and more.

SENIOR RELOCATION SERVICES

After she sold the South Florida advertising agency she owned with her husband in 2023, Kendall Kennedy spent 18 months figuring out her next move. She knew she wanted an opportunity to give back, to help people, but wasn’t sure what avenue to take — until she learned that a Caring Transitions franchise, owned by a local family for a decade, was for sale in Jupiter.

It’s part of a collection of more than a dozen locations across Florida and more than 350 locations nationally. The business helps seniors relocate by streamlining the process and organizing all the moving parts — from decluttering lifelong homes to hosting estate sales to coordinating packing services.

“I’m almost middle-aged, so I knew for the next 25 years, I want to put my legacy on something that truly serves people,” Kennedy says. “Every single check mark ... was checked. It was absolutely divine.”

Seventeen employees make up her team. Eleven are women — a statistic Kennedy is proud of, saying they bring empathy to the 150-odd projects the company facilitates every year.

Their pricing depends on the size of each home, its density (as in, how cluttered it is) and where clients are relocating. A high-density 2,500-sq.-ft. home, for example, costs around $6,000 to empty. Moving costs add another few thousand dollars to the price tag, too. Customers receive between 50% and 65% of the proceeds from their corresponding estate sale or online auction.

When Kennedy and her husband, Chad, bought the franchise, it was making around $50,000 a year. This past December alone, it brought in $50,000. The couple is aiming to make between $750,000 and $1 million in their first year. On the horizon, Kennedy hopes to expand their territory, integrate in-house relocation services and hire crew leaders to manage moves themselves.

“We’re very goal-oriented, but more customer-oriented and putting our people before our profits,” she says. “We see that this business can be life-changing for our customers and lifesaving for our family.”