Ugly Produce Pioneer, Misfits Market Announces Florida Expansion

Misfits Market, the nation’s largest fresh produce delivery service, is excited to announce delivery to all of Florida, starting November 11th, 2019. This expansion will allow for the state to join the current 21, plus Washington D.C., qualifying Misfits Market to cement its status as the largest delivery radius of any ugly produce company!

Abhi Ramesh, founder & CEO of Misfits Market, found that the extreme lack of resources to help Americans limit their food waste is a major threat to its rising accumulation. Approximately 60% of Florida residents are concerned about food waste in their own household, yet don’t know how to take initiative to address this concern. As a result, millions of tons of food waste is disposed of in Florida alone per year. Noting the risk behind this lack of resources, Ramesh was inspired to provide a simplified and cheaper way of purchasing and receiving “ugly” fruits and vegetables for all.

Since its launch in 2018, Misfits Market has rescued more than 10 million pounds of produce that would have otherwise gone to waste. All of Misfits Market’s produce is certified organic, non-GMO, and sourced from trusted growers around the country. 

Misfits Market is part of the larger “ugly” produce movement that is raising awareness around food waste, as well as changing the way we think about “beauty” standards for our fruits and vegetables. The company’s mission is based on the reality that 30-40% of the food produced in the United States is never eaten. Perfectly delicious and nutritious fruits and vegetables are routinely rejected by supermarkets due to cosmetic imperfections; consequently, billions of dollars worth of produce is often left to rot in fields or landfills. According to the 2015 Materials Management data by the U.S. Environmental Protection Agency, more than 39 million tons of food is thrown away every year. 

Misfits Market Box Options: 

• Mischief Box ($22 plus $5 shipping)

• A smaller box of organic mixed fruits and vegetables; comparable to $35-40 worth of grocery store or farmers’ market produce

• Contains approximately 10-12 pounds of organic mixed fruits and vegetables

• Serves 1-2 people for a week

• Madness Box ($35 plus $5 shipping)

• A larger box of organic mixed fruits and vegetables; comparable to $60-$70 worth of grocery store or farmers’ market produce

• Contains approximately 18-20 pounds of organic mixed fruits and vegetables

• Serves 4-5 people for a week, which is ideal for families, households that cook daily, and gatherings or parties

Misfits Market boxes can be purchased on a one-time or weekly/bi-weekly subscription basis at www.misfitsmarket.com. Each delivery includes a variety of seasonal produce such as kale, lettuce, arugula, squash, cauliflower, tomatoes, potatoes, apples, peaches, plums, celery, and cabbage. Currently, Misfits Market delivers to Alabama, Connecticut, D.C, Delaware, Georgia, Illinois, Indiana, Kentucky. New Hampshire, New Jersey, New York, North Carolina, Maine, Maryland, Massachusetts, Ohio, Pennsylvania, Rhode Island, South Carolina, Vermont, Virginia, and West Virginia, as well as the recent expansion to Florida.

About Misfits Market

Misfits Market is the fastest-growing produce delivery service in the U.S., delivering organic fruits and vegetables to your door at up to 50 percent off grocery store prices. The company’s mission is to bring delicious, fresh, and affordable misfit produce to people everywhere and reduce food waste at a scale that creates a positive and lasting impact. By partnering with organic growers and developing an efficient fulfillment system, Misfits Market has perfected its ability to reach consumers in every zip code within all states that it serves. Currently, Misfits Market delivers to Alabama, Connecticut, D.C,  Delaware, Georgia, Florida, Illinois, Indiana, Kentucky, New Hampshire, New Jersey, New York, North Carolina, Maine, Maryland, Massachusetts, Ohio, Pennsylvania, and Rhode Island, South Carolina, Vermont, Virginia, and West Virginia with more states planned for 2019. Boxes can be purchased on a one-time or weekly/bi-weekly subscription basis at www.misfitsmarket.com. 

Tags: Press Release