"Guerrilla marketing is not for the shy or timid."

The orange outfit Angeli Chin chose to wear represented the colors of her firm — and was a prime example of guerrilla marketing.

Chin, marketing director for CONRIC PR & Marketing | Publishing, defined guerrilla marketing as a low-cost and effective way to spread a business brand and message.

“It instantly grabs your attention, and that’s what guerrilla marketing is fabulous for,” she said.

Read more at the Fort Myers News-Press.