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Who Said That?
Florida's quote of the day
"Guerrilla marketing is not for the shy or timid."
The orange outfit Angeli Chin chose to wear represented the colors of her firm — and was a prime example of guerrilla marketing.
Chin, marketing director for CONRIC PR & Marketing | Publishing, defined guerrilla marketing as a low-cost and effective way to spread a business brand and message.
“It instantly grabs your attention, and that’s what guerrilla marketing is fabulous for,” she said.
Read more at the Fort Myers News-Press.