We asked business coach and Florida Trend columnist Ron Stein to explain the importance of a theme when marketing to customers. He also spoke about different ways to market - both online and offline. The questions and answers with Stein are the last of a series. His written column will return next week.

Stein on establishing a 'key marketing message'

Stein explains what he means by 'educational marketing"

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.