July 31, 2015

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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Go to great lengths to develop your ideal customer profile. And help your prospects understand why they need to buy something to fix their problem.
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Online advertising with Facebook, Twitter, LinkedIn and other social media channels can be very cost-effective -- as long as you're smart about how you set up your campaign.
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These tips will help you get real, measurable results.
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When communicating with prospective clients, avoid gimmicky hype words -- they get in the way of your message and the wonderful solutions your business offers. Be authentic and don't pretend to be someone you are not.
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Planning, commitment, and placement are key to creating advertising that works.
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It's just like your company, products, and services. Successful artists and businesses have much in common -- a solid grasp of marketing basics and customer behavior as well as a good plan of action.
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Ron Stein reveals six core marketing principles that, if used as a strategic foundation, will help your business prosper.
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Your business will benefit greatly if you figure out what your client wants, then deliver even more.
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Yes, there are ways to fill your seminars, conferences, and workshops. But, not with just any horde of people. You need to attract a crowd that will be receptive to your message.
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Event marketing brings what you offer directly to your target audience. Your message is focused for people who are your ideal prospects at locations they gather at or you choose to invite them to.
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