NAVIGATION

June 26, 2017

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

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If your sales strategies seem last-minute or random, use these tips to refocus and improve results.
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Erik Sander, the Founding Director of the University of Florida's Engineering Innovation Institute, was tasked with establishing a state-wide network to support tech workforce and business development.
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Growing your business by giving something away is a strategy that can make sense. But only if the giveaway has an enormous value to your prospective customers and is strategically intentional for your company.
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Your business strategy needs to be shaped up before you figure the details - the tactics.
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In business, writing is one of the best ways to inform your audience, engage them, and stay top of mind.
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... and why it's important to say it once in a while.
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Creating an amazing core message is so key to your success, that I would say there is no other element of what you do that has greater influence over a future customer's decision to buy your product or service. Period.
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In sales, is it important for your customer to know your title, and further, to understand what your role is? Would that really matter to them, or make a difference in whether they buy or not?
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Feathr, formerly a mobile app company based in Gainesville, successfully morphed their business into the Event Marketing Cloud.
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Let's start by pointing out that amazing customer service happens all the time. I think it's a company culture that goes beyond the leadership saying, “be nice to our customers.” People are fundamentally kind and want to help others, unless something gets in the way.
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