NAVIGATION

March 23, 2017

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

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... and why it's important to say it once in a while.
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Creating an amazing core message is so key to your success, that I would say there is no other element of what you do that has greater influence over a future customer's decision to buy your product or service. Period.
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In sales, is it important for your customer to know your title, and further, to understand what your role is? Would that really matter to them, or make a difference in whether they buy or not?
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Feathr, formerly a mobile app company based in Gainesville, successfully morphed their business into the Event Marketing Cloud.
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Let's start by pointing out that amazing customer service happens all the time. I think it's a company culture that goes beyond the leadership saying, “be nice to our customers.” People are fundamentally kind and want to help others, unless something gets in the way.
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When the customer is satisfied, your company will prosper.
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Your company is sending a steady stream of signals without even knowing it -- the good news is that you can consistently transmit these signals any time you want, the way you want to.
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People buy stories before they buy stuff. Science proves storytelling engages our brains and creates immersive experiences in such a way that we feel completely involved.
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Lee May and J.J. Roberts seem to be the perfect business heroes. They are highly passionate about helping others, inspiring, and successful entrepreneurs. And based on how well I've gotten to know both, humble too.
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There are three basic stages to the buyer's decision-making process: awareness, consideration, and purchase. Depending on your selling philosophy, you probably fine-tune these into a few more stages, as I do.
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