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November 25, 2015

Ron Stein

Florida Trend's business coach and columnist •

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing ( He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or

Articles by Stein:

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Whether the win is big or small, we rarely sit down to discuss what went wrong and what went well. Do you?
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The key to success is following a proven framework that leads to action. An action plan outlines the sequence of all the steps you intend to take to implement your strategy. It helps you to prioritize activities to maximize impact.
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Be authentic. Be memorable. Be concise with very few details. Be clear as to what sandbox you play in. And don't forget to invite your audience to take the next step with an irresistible call-to-action.
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The best business introductions are natural, memorable, short -- and not boring. First in a series.
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Do you have a love-hate relationship with 'networking'? Then maybe it's to change how you think about networking. Here's a guide to that it is and what networking will do for you.
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What you say and how you say it is an essential part of brand marketing.
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The third rule of marketing and selling is getting your buyer to buy now, not later. -- This column is third in a three-part series.
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The second rule is all about answering "Why Buy From You?" It's a question that's asked every day by millions of potential customers and most companies give the answer wrong.
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Go to great lengths to develop your ideal customer profile. And help your prospects understand why they need to buy something to fix their problem.
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Online advertising with Facebook, Twitter, LinkedIn and other social media channels can be very cost-effective -- as long as you're smart about how you set up your campaign.
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Blue Origin launches, lands New Shepard rocket booster
Blue Origin launches, lands New Shepard rocket booster

Blue Origin completed a test flight this week that successfully launched a vehicle to space and landed the rocket booster. 

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