December 21, 2014

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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There's one key marketing activity that many companies don't do regularly or ignore altogether. It's considered old school, even outdated and ineffective by some, but it's actually highly effective.
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Companies become stuck because they surrender to the idea that “we tried that and it can't be done that way” or worse, “we always did it this way and there's no reason to change.”
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Dale Carnegie, writer and the developer of famous courses in public speaking and interpersonal skills, said, “A talk is a voyage. It must be charted. The speaker who starts nowhere, usually gets there.”
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In this business Q&A, Chris Johnson of Piper Fire Protection shares lessons learned while growing his business.
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The market needs to need what you have. After all, people buy what will satisfy them in some way. Solve their problems. Make them feel good. Give great value. Naturally, this is all from the buyer's perspective.
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Even when the economy is rocking and the marketplace loves your offering, there will be hiccups. Count on it.
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Sometimes, your business needs to run like a sprinter, even a marathoner. Both are fast, but you're in this for the long haul. The key is not to overthink and take action now.
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It's simple really. People have problems and they want to solve them. Sometimes people have a desire to acquire something or a curiosity as to if there's a better way to do something. Many times they are trying to solve a very specific dilemma.
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Doing the same marketing activities over and over leads to the same result. Understand what marketing myths have held you back. Break old habits.
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You may not be able to avoid the occasional customer experience hiccup -- you can avoid having it turn into a breakup. Here's how to make your sales stick so that your customers never dump you for another brand.
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