NAVIGATION

December 15, 2017

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

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Scalability is not a vague concept, but a real world problem for most companies. At its core, a business that can scale has the ability to adapt rapidly to increasing demand without compromising performance or losing revenue.
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"Growth hacking" is a term that came out of the startup world of Silicon Valley. The idea is that engineers try different things in the market, as fast as possible, until something sticks. That something could be a new feature, the right business model, or the color of the “buy now” button on your website that converts best.
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There are several marketing and selling lessons that the story of Goldilocks and the three bears can teach us. Buyers only care about how you can help them overcome their problems. There are many competitors vying for the attention of buyers and it's hard to remember which one offers the value they seek. Stories, not data, are what inspire people.
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The long term and ongoing success of an organization requires people to explain why something happened and also take ownership.
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You need an attention-getting headline for your audience to stop thinking of their next bowling league matchup or how they can make the boss happy. Attention-getting headlines hinge on several factors. Here are a few must-know tips to think about before sending your next email or tweaking your the landing page for you new product launch.
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All of us need to know how to sell in our careers and in our lives. This is true whether you are selling yourself, or pitching an idea or product.
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There are some golden nuggets among popular rules for marketing and sales that you should be aware of, so you can utilize them to achieve greater results.
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This isn't much different than the world of business. Except, building authentic business connections can be more challenging. That's because you probably want to grow your company and its revenue, which means you'll need lots of friends, AKA buyers.
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Even when marketing a business, you should be prepared to take chances, try new techniques, use new stuff, to get your message across.
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If your sales strategies seem last-minute or random, use these tips to refocus and improve results.
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Shop with a Cop

Members of the West Melbourne PD, Palm Bay PD and Brevard County Fire Rescue give 140 kids in south Brevard a chance to "Shop with a Cop."

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