NAVIGATION

September 1, 2016

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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It's now cool to be an engineer. Better yet, an engineer in Gainesville that starts a cool company.
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Adding automation, using programming when you are marketing or selling can indeed offer an advantage to a resource-strapped company. These contemporary tools will enforce lead follow-up and increase conversions. And they can help a startup sell like a big brand.
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Use this template to create a concise, effective positioning statement.
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The two most important things for you and your business to accomplish are the understanding both the persona and the psychology of your buyer. You need to do these to help your future and current buyers.
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Selling effectively happens when you understand your customer's persona and where they are in the buying journey.
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Your prospective customers have a say in the success of your business. And you know it. No major shocker here. Or is it?
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The time is now to craft a new marketing message that will generate leads.
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Zombie email subscribers don't open your emails. The fewer engaged readers you have, the lower your response rate. Your wonderful email content, campaigns, and call-to-actions will go unheeded.
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Columnist Ron Stein explains that even though customers say they want discount pricing, good customer service and showing value in what customers buy is even more important to retain their loyalty.
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Columnist Ron Stein explains what a "marketing tool stack" is, why your business needs it, and how to build it. Stein also recommends online tools that to help your business market itself better.
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