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February 13, 2016

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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That insidious sucking sound you hear is time rapidly slipping away as technology becomes a means to an end.
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Questions are part of a crucial discovery process that will enable you to find out what's really on the mind of your customer.
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A good interviewer asks great questions and a bad one just rattles off a bunch of reasons their business is a great one to work for. A good job candidate also asks great questions and a bad interviewee just answers what's asked and not much more.
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Content is not king and it is not a strategy. Content is a tactic and a very important means to an end. Your goal is to build engagement, create new fans, and retail loyal customers.
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Whether the win is big or small, we rarely sit down to discuss what went wrong and what went well. Do you?
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The key to success is following a proven framework that leads to action. An action plan outlines the sequence of all the steps you intend to take to implement your strategy. It helps you to prioritize activities to maximize impact.
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Be authentic. Be memorable. Be concise with very few details. Be clear as to what sandbox you play in. And don't forget to invite your audience to take the next step with an irresistible call-to-action.
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The best business introductions are natural, memorable, short -- and not boring. First in a series.
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Do you have a love-hate relationship with 'networking'? Then maybe it's to change how you think about networking. Here's a guide to that it is and what networking will do for you.
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What you say and how you say it is an essential part of brand marketing.
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