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May 27, 2018

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

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Even if the product or service you are selling is complex and full of whiz-bang features, be sure to speak to the specific outcomes and don't get mired in details, or you will bog the sale down.
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Understand what customers want before the cash register rings and then make the insights pay off. It all starts with the why of the people who buy.
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Do your customers love your products as much as you do? Do you love your customers the way you would love your best friend?
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Without happy, paying customers, you know what happens. Here's the rub -- you can't assume you know what's best for them. Take a deep look at who your customers are today and also think about what type of future buyers you want, and then break that down into segments.
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A look at how the Sid Martin Biotechnology Institute and ExportAction help businesses form a plan and follow through to success.
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Have you ever had that queasy feeling in your stomach that says your business is somehow missing out?
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Scalability is not a vague concept, but a real world problem for most companies. At its core, a business that can scale has the ability to adapt rapidly to increasing demand without compromising performance or losing revenue.
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"Growth hacking" is a term that came out of the startup world of Silicon Valley. The idea is that engineers try different things in the market, as fast as possible, until something sticks. That something could be a new feature, the right business model, or the color of the “buy now” button on your website that converts best.
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There are several marketing and selling lessons that the story of Goldilocks and the three bears can teach us. Buyers only care about how you can help them overcome their problems. There are many competitors vying for the attention of buyers and it's hard to remember which one offers the value they seek. Stories, not data, are what inspire people.
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2018 Atlantic Hurricane Season Outlook
2018 Atlantic Hurricane Season Outlook

Dr. Gerry Bell, lead seasonal hurricane forecaster at NOAA’s Climate Prediction Center, and the rest of his team NOAA, are predicting an 75 percent chance that the 2018 Atlantic hurricane season will either be near-normal or above normal.

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