Above -- and on page 91 of this issue -- this message introduces our company's first branding campaign in quite a few years.

As Florida Trend approaches its 50th anniversary -- we're 49 this year -- we want to raise awareness of the excellence that Florida Trend has achieved over that stretch. The past two years have been the most successful in the magazine's history. Meanwhile, more than 1,800 new people move into Florida every day -- including many prospective readers -- and we think it's a good idea to let them know what they can expect from a magazine that calls itself "Florida Trend."

The campaign focuses on Florida Trend's value as a business resource, the quality of both our journalism and readership, and the magazine's continuing ability to stay fresh and relevant.

In addition to the branding campaign, we're also working on exciting new ways to serve our expanding audience of active and affluent website visitors. Watch for the relaunch of our website during the first quarter of '07. You'll hear more from us next month.

We are committed to bringing you even more good ideas that will contribute to your personal and professional accomplishments throughout the new year. The entire Florida Trend staff joins me in wishing you success in 2007 and beyond.

Lynda Keever,
Publisher