November 28, 2014

Corner Office

Good Ideas Don't Just Happen. They're Published

Lynda Keever | 1/1/2007

Above -- and on page 91 of this issue -- this message introduces our company's first branding campaign in quite a few years.

As Florida Trend approaches its 50th anniversary -- we're 49 this year -- we want to raise awareness of the excellence that Florida Trend has achieved over that stretch. The past two years have been the most successful in the magazine's history. Meanwhile, more than 1,800 new people move into Florida every day -- including many prospective readers -- and we think it's a good idea to let them know what they can expect from a magazine that calls itself "Florida Trend."

The campaign focuses on Florida Trend's value as a business resource, the quality of both our journalism and readership, and the magazine's continuing ability to stay fresh and relevant.

In addition to the branding campaign, we're also working on exciting new ways to serve our expanding audience of active and affluent website visitors. Watch for the relaunch of our website during the first quarter of '07. You'll hear more from us next month.

We are committed to bringing you even more good ideas that will contribute to your personal and professional accomplishments throughout the new year. The entire Florida Trend staff joins me in wishing you success in 2007 and beyond.

Lynda Keever,
Publisher

Tags: Publisher's column

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

What your doctor won’t disclose
What your doctor won’t disclose

Wouldn’t you want to know if your doctor was a paid spokesman for a drug company? Or held personal beliefs incompatible with the treatment you want? Right now, in the US at least, your doctor simply doesn’t have to tell you about that. 

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

What's your favorite thing about the Thanksgiving break?

  • Spending time with family & friends
  • Shopping & deals
  • Eating!!
  • Watching sports
  • What break? I'm busy working!

See Results

Ballot Box
Subscribe