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Professions
Trendsetters - July 2007
| Suzie Ormento
Rachlin Design Services, Marketing and creative director, Fort Lauderdale |
A Career by Design
Naturally, she works for an accounting firm.
The non sequitur took shape four years ago when Ormento, after working in marketing and design for a bank and with her own firm, was hired by Lawrence Blum, managing partner of Rachlin Cohen & Holtz, to redesign the firm’s logo and promotional materials.
One day, a partner came to her with a client who admired the firm’s materials and needed advice on marketing. Ormento gave her thoughts. The client asked whether she would carry out the advice for her.
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That foray into providing some extra service for a client turned into Rachlin Design Services, the nine-person shop Ormento heads that, on retainer or by the hour, provides marketing services — from strategic marketing to website design. Most customers have been Rachlin clients, but Ormento is branching out beyond the firm.
A Miami Beach native, Ormento, 45, says websites, at $10,000 apiece, and online marketing are the services most desired.
“It’s taken off faster than I thought it was going to,” she says. “We didn’t create Rachlin Design as a revenue-builder. It was really to help our clients.”
Up and Coming
UM law grad Andrew Reiss, 38, partner, Cheffy Passidomo Wilson & Johnson, Naples. A Missouri native raised in Hollywood, the one-time middle school English teacher focuses on commercial and business litigation with an emphasis on employment law consulting and employment litigation.
