September 2, 2014

Professions

Trendsetters - July 2007

Mike Vogel | 7/1/2007
Suzie Ormento

Rachlin Design Services, Marketing and creative director, Fort Lauderdale

Creativity: “I’m all right brain.”

Ars gratia artis: Jewelry making, crafts, painting wood items, glass

Design advice: Design well and be succinct. “I think less is more.”

A Career by Design

Naturally, she works for an accounting firm.

The non sequitur took shape four years ago when Ormento, after working in marketing and design for a bank and with her own firm, was hired by Lawrence Blum, managing partner of Rachlin Cohen & Holtz, to redesign the firm’s logo and promotional materials.

One day, a partner came to her with a client who admired the firm’s materials and needed advice on marketing. Ormento gave her thoughts. The client asked whether she would carry out the advice for her.


Suzie Ormento was in art school at age 8, persisted in studying art even as her anesthesiologist father worried about how she would make a living, double-majored in art at the University of Miami and ran an art school.

That foray into providing some extra service for a client turned into Rachlin Design Services, the nine-person shop Ormento heads that, on retainer or by the hour, provides marketing services — from strategic marketing to website design. Most customers have been Rachlin clients, but Ormento is branching out beyond the firm.

A Miami Beach native, Ormento, 45, says websites, at $10,000 apiece, and online marketing are the services most desired.

“It’s taken off faster than I thought it was going to,” she says. “We didn’t create Rachlin Design as a revenue-builder. It was really to help our clients.”

Up and Coming

UM law grad Andrew Reiss, 38, partner, Cheffy Passidomo Wilson & Johnson, Naples. A Missouri native raised in Hollywood, the one-time middle school English teacher focuses on commercial and business litigation with an emphasis on employment law consulting and employment litigation.

Tags: Trendsetters, North Central

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