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Where the Livin' Is Easy
The good life just gets better when you stay to do business in the place you like to play.
Only in Florida Whether you come to Florida just for a visit or decide to call it home, you’ll find lots to see and do. This 65,758-square-mile peninsula offers a blend of experiences unequaled anywhere else in the world.
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Luxury galore
Vacationers have long enjoyed Florida’s world-renowned resorts such as The Breakers in Palm Beach and the Don CeSar on St. Pete Beach. Now the world’s top hotel brands — Ritz-Carlton, Four Seasons, Waldorf-Astoria, Conrad, Mandarin and Trump — are building more properties in the Sunshine State. Luxury boutique hotels and condominiums are also sprouting up all across Florida.
More than a vacation hot spot
Bill Diaz from Puerto Rico wasn’t thinking of Florida as a vacation destination when he opened his company’s U.S. headquarters in Osceola County in May 2007. Nova Comm invents and manufactures heavy equipment, including an access control vestibule device that can be placed in the doorway of a bank to catch and deter robbers. When Diaz went looking at sites in Florida, Georgia and the Carolinas, he had two parameters in mind: easy, economical shipping to and from his manufacturing plant, and proximity to an international airport. He found both in central Florida.
Diaz today lives in a community just outside Walt Disney World where residents dock boats in their backyards and navigate through a canal system to 22,000-acre Lake Tohopekaliga — Toho for short — which is known for its abundance of largemouth bass. Once a dedicated saltwater fisherman, Diaz is hooked on freshwater now. Since moving to Florida, his fishing rod collection has grown from one to 15.
Nova Comm’s customers are spread out all over the United States and Puerto Rico, but Diaz has no trouble reeling them in to negotiate a deal. “It’s a lot easier when you can say, ‘Come to Orlando and let’s sit down,’” he says. “They usually shoot right down here and bring the wife and kids.”
