Economic Yearbook 2008
SPACE COAST: Back to Earth
Car Boom (Daytona Beach)
Lesa France Kennedy
» Lesa France Kennedy, president of International Speedway Corp., leads the development of Daytona Live!, a project that will include a 2,500-seat multiscreen theater, 200,000 square feet of retail/dining/entertainment space, a 160-room hotel, 222,000 square feet of office space and 450 condos/lofts. [Photo: Kelly LaDuke]
» Larry Fornari, chairman of the Halifax Area Advertising Authority, is active in promoting Daytona tourism. He serves on the board and is a past president of the Hotel Motel Association of Volusia County. For the past year, since selling the Palm Plaza Oceanfront Resort and Beachside Motel, he has been a hospitality consultant. Of Daytona’s redevelopment, he says, "We’re seeing a lot of renovation of older product into newer product."
HOUSING TREND / DAYTONA BEACH
Condo prices in Daytona Beach held their own in 2007, rising 2%, compared with a statewide decline of 3%. While prices were up, condo unit sales were down, falling to 1,015 units in 2007, down 12% from 2006, according to the Florida Association of Realtors and the University of Florida Real Estate Research Center. Single-family home sales were down 24%, a little better than the 29% sales drop statewide. The median sales price was down 9% to $197,300, putting the city in the bottom half of Florida metropolitan areas in terms of single-family housing prices.
|EMPLOYMENT TRENDS / VOLUSIA COUNTY|
|Professional and business services||21,914||28,819||3.94%|
|Education and health services||30,709||37,720||2.85||Leisure and hospitality||21,684||24,851||1.83|
|Trade, transportation and utilities||33,709||37,101||1.26|
|Agriculture, forestry, fishing, hunting||2,136||2,305||-0.59|
|* Projection Source:
Florida Agency for Workforce Innovation, Labor Market Statistics, September 2007