 Jacksonville, Florida |
Visit Jacksonville conducted its first study of overnight visitors to the city and found that 2.8 million people spent the night in the River City in 2008, generating $1.6 billion. The study, by Tampa-based Research Data Services, also found:
- The average visitor is 48 years old.
- Median annual income household income of visitors is nearly $107,800.
- The largest group of visitors is families, at 34%.
- The majority of visitors are from the southeastern U.S. outside Florida.
- Visitors have a 91% satisfaction rate and say they particularly like the friendliness of residents, level of service and value.