January 26, 2015

Retail Business Profile

Fanatics sells Jacksonville Jaguars merchandise

Cynthia Barnett | 6/14/2012
Fanatics

Alan Trager
Alan Trager
Jacksonville-based Fanatics was founded by brothers Alan (now CEO) and Mitchell Trager in 1995 to sell Jacksonville Jaguars merchandise. The company was acquired by GSI Commerce in March 2011, then acquired by eBay, then spun off as a separate business owned by Kynetic. This spring, Fanatics announced an agreement to acquire all shares of Plantation-based Dreams, another sports products retailer, for $183 million.

“We are bringing together two of the most passionate management teams in licensed sports products,” says Alan Trager.


Tags: Northeast

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Made in Florida 2015 - Automation and Robotics
Made in Florida 2015 - Automation and Robotics

There's a lot more to the Sunshine State than just palm trees and amusement parks. Some of the products that you use and benefit from everyday are Made in Florida.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

What would make you willing to change your cellular phone service?

  • Lower price per month
  • More data / faster service
  • Great deal on a better phone
  • Nothing, because the fee to break contract is too high
  • Nothing. I am quite happy with my current plan.

See Results

Ballot Box
Subscribe