Florida Newsmakers of the Year
Business - Florida Newsmakers of the Year
• R.J. SCARINGE
Founder/CEO, Avera Motors - Rockledge
 Rockledge-based Avera plans to unveil its prototype this year and sell it by 2013. [Photo: Avera Motors] |
 Scaringe describes the car as a cross between a Lotus Elise and a Mini Cooper: A high-performance, mid-engine, rear-wheel drive, two-door sports coupe that can carry four passengers. |
Avera Motors and founder R.J. Scaringe had an eventful 2010. Scaringe, a self-described "complete car nut," says on the Avera website that he can build a car with "supercar-like handling, aggressive looks, an affordable price tag and Prius-beating efficiency." The Rockledge company announced its formation last year, formed a partnership with economic developer Space Florida and finished a prototype in September. It plans to hire some of the workers — it's hoping for 1,100 by 2015 — who will become available with the close of the shuttle program. Expect a new name for Avera to settle a trademark infringement beef with Hyundai, owner of the Azera trade name. "Key hiring, high-profile partnerships and vehicle sneak peeks — it's definitely been a fast-paced and exciting year for the new American automaker," says spokeswoman Caroline Kempf.
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