Monday's Afternoon Update

What you need to know about Florida today

| 9/12/2016

Florida tests divergent strategies of Clinton, Trump

With less than four weeks until Florida election officials start mailing ballots to voters, the race in the nation’s biggest swing state is shaping up to be a defining test of political enthusiasm versus traditional organization. More from the Wall Street Journal.

Sales and Marketing Advice
Organize your critical milestones into bite-sized tasks (and quit multitasking!)

"If something needs to be done eventually, it needs to be done immediately." This quip was made by Jeremy Foley, athletic director at the University of Florida, commenting on the proper time to fire coaches. The same thing goes for marketing, selling, and business development too. More from Ron Stein.

Florida reports success in invasive snail eradication effort

Agriculture officials say efforts to rid Florida of a destructive, parasite-carrying snail have been so successful that nearly half the core areas under surveillance can be dropped from the program. More from the AP.

Hyundai targets South Florida as 'top priority' for launch of new Genesis brand

South Korean car maker Hyundai has come a long way since Rick Case opened one of the nation's first two dealerships in the Fort Lauderdale market in 1986. Like its predecessors, the company's offerings steadily improved, and this month, Hyundai is introducing itself again — but this time as an economical alternative to luxury car brands. More from the South Florida Sun-Sentinel.

Small Business Advice
The importance of building customer loyalty

Many firms spend a lot of money advertising and networking to try to bring new customers through the door, but best practices say only 10% of sales should come from new customers. The other 90% should come from the firm’s existing customer base. More from Jerry Osteryoung.

Business Basics
GreenTechnologies

As one of only 19 companies among the 149 applicants nationwide to receive a prestigious Small Business Innovation Research grant, GreenTechnologies was awarded a contract for up to $100,000 to develop the company’s groundbreaking phosphorous removal technology.

» More from Florida Small Business.

Business Profile
Vet Care Express Animal Ambulance

Pets are valued members of families, and their owners are increasingly seeking specialized medical care to make sure they live better and longer lives. In this trend, Cheryl Brady saw a business opportunity and opened Vet Care Express Animal Ambulance, a pet ambulance service based in Bradenton.