Monday's Afternoon Update

What you need to know about Florida today

| 3/21/2016

Potential increased trade with Cuba concerns Florida's farmers

There is excitement among many U.S. agricultural producers and businesses who see new opportunities for exporting to Cuba, but for some of Florida's farmers, the possibility of allowing Cuban imports is seen as a threat to their $8 billion-a-year business. More from Fresh Plaza.

Sales and Marketing Advice
Stop cutting prices and start creating value

What do most companies do to remedy many of the ailments they suffer from? They discount. This is not a right or wrong choice, but be aware this path is filled with hazards. More from Ron Stein.

Public-private program helps employees stay healthy

The idea of workplace wellness isn’t new — programs started coming out in the 1980s and have increased in popularity as employers face double-digit increases in health insurance premiums each year. But in Manatee County, it’s not just individual businesses that are taking an interest in employee health. More from the Sarasota Herald-Tribune.

A new perk geared for millennials: help paying off student loans

Forget foosball tables or free snacks. The latest employee benefit for recruiting and retaining young employees is more practical. On Tuesday, Fidelity announced that it had begun offering a perk that would help employees repay their student loans. More from the Orlando Sentinel.

Small Business Advice
Why it's important to measure profitability for each of your products

Many businesses fall into the trap of assuming that products or services generating great sales revenue are also profitable. Truthfully, you cannot tell which products and services should be continued or eliminated unless you look at the profitability of each one. More from Jerry Osteryoung.

Editor's Page
Virtues: Saving, investing and Millennials

Not so long ago I was in Manhattan and happened to walk by a grand old building at the corner of 96th Street and Amsterdam Avenue. Its façade featured an array of two-story windows, majestic doorways and nine Greek columns, scrolled at the top in the ionic style. It seemed obvious that the structure hadn’t been built to house the private children’s school and a CVS drugstore that now occupy it.

» Access Mark Howard's full column.

Florida Dining
St. Augustine for foodies

The nation's oldest city has a fresh take on food. St. Augustine, founded in 1565, is attracting food lovers for its farm-to-table cuisine and agritourism opportunities.