Promote It

Online Options

Consider Nontraditional Media

Company Websites
Many media consultants believe that a company website is the face of a business. At the very least, your website should be a place where potential customers can go to learn about your business and management team, the products/services you offer and how to contact you for more information. Depending on the nature of your business, your website also may provide a mechanism for existing and potential customers to shop online (e-commerce). A good website designer can help ensure that your website is mobile friendly from the start.

Email Marketing
Using an email distribution list, you can quickly send out promotions, newsletters or coupons. Just remember to abide by the CAN-SPAM Act; failure to do so can result in hefty fines. Be sure that every person on your distribution list has given permission to be on the list and has the ability to easily unsubscribe from your list if desired. Email marketing services can provide templates, help maintain your list and connect to your social media sites.

Social Media
Entrepreneurs who successfully utilize Facebook, LinkedIn, Twitter, Pinterest, Instagram and YouTube often find that in addition to an Internet presence, they’ve created a fan base. Beware, however; it’s easy to get so caught up in the social media frenzy, you waste precious time that could be better spent on other business-related activities. If you’re serious about utilizing this social media for business purposes, develop a strategy and determine upfront the amount of time you are able to commit to social media efforts.

Review Sites
A website that gathers customer reviews about businesses, products or services and location information can be your best friend if you offer quality merchandise and exceptional service — or your worst enemy if you don’t. Restaurants, hotels, retail shops and businesses providing personal service may find review sites like Google Plus/Local, Yahoo Local, Yelp, Urban Spoon and Angie’s List quite useful in drawing attention to their businesses. Consider adding links to your website and/or Facebook business page. Be sure to include contact information, a physical address and phone number, photos and a directional map if possible.

Tags: Florida Small Business, Growing Your Business