What you need to know about Florida today
› Tampa Bay Rays build 2013 ad campaign around 'Welcome Home' slogan
Seeking to boost league-low game attendance at Tropicana Field, the Tampa Bay Rays unveiled the team's 2013 season advertising campaign that will feature Rays players and favorite stories of real fans. All the ads – in print, on TV and radio, billboards and social media – will end with this year's new slogan: Welcome Home.
› Delray lures company with big bucks
Delray Beach just landed a huge catch: a law firm that wants to relocate to the city. The bait: $200,000 in grants. City officials are expected to cement a job creating incentive agreement Tuesday with Aldridge Connors LLP for the creation of 250 new and existing jobs in Delray's Innovation Corridor.
› Digital trend, stale deals suspected of clipping coupon use
The number of coupons used by Americans to stock their pantries plummeted in 2012 — down 17 percent. Coupon industry insiders disagree on whether the drop is an aberration caused by a poor mix of coupon offers in 2012 or whether it signals the beginning of the end of the paper coupon era.
› Data show workforce declines affect traffic planning
Looking for a silver lining to the prolonged economic recession and real estate downturn? Here's one. Declines in Southwest Florida's workforce may have bought the region some wiggle room for future transportation planning.
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