What you need to know about Florida today
› Florida's 500th focus of travel promotion
Florida marketers last week officially launched "Viva Florida," a year-long campaign to mark the 500th anniversary of explorer Juan Ponce d Leon's landing on Florida's East Coast.
» Viva Florida! In 2013, Florida celebrates 500 years
› Miami-Dade sees first hiring drop since 2010
Miami-Dade ended 2012 with its first overall job loss in more than two years as sharp drops in construction, healthcare and government jobs wiped out other gains.
› Alachua County may start looking closely at business park
As Alachua County negotiates with a local raceway on relocating its fairgrounds, the plan to redevelop the current fairgrounds site as a business park is still in the early stages of development.
› Column: In seeking a brand, Tampa Bay confronts bland identity
When researchers at Tampa marketing firm Spark last year started digging deep into what comes to people's minds for the area, what did they find? A blank slate.
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