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May 21, 2018

Monday's Afternoon Update

What you need to know about Florida today

| 12/17/2012

Medicaid expansion is a huge issue in Florida

Some of the state's poorest individuals, who today aren't considered poor enough under the state's current Medicaid system, would be eligible to receive health care — and the federal government would give Florida billions of dollars to pay for it — if Gov. Rick Scott and the Legislature agree on a plan from the White House this spring. More at the Orlando Sentinel.

Sales and Marketing Advice for Florida business
The right marketing information at the right time in the right place

Your audience is looking for information. But, what kind of information? The simple answer is that people want to know how to solve a problem they have. You’d be on the right path to think that all you have to do is show how you help them blast through their obstacles by providing solid, credible information. Yet, it’s a bit more knotty than that. Read Ron Stein's full column.

Six ways to create buzz for your brand on Pinterest

Business Profile

Building Abroad

Just off a runwayat Kuala Lumpur’s Subang Airport is Spirit AeroSystems’ new Southeast Asia headquarters. The 244,000-sq.-ft., $35-million manufacturing and design facility features a wing-shaped awning and floor-to-ceiling windows revealing a stylish, modern lobby.

For Haskell, the Jacksonville firm that designed and built the facility, the Spirit headquarters represents a growing international presence.

» Full story...

» Haskell official site

Pintertest is among the fastest growing social media sites with more than 40 million users in November, most of whom are women. To help you make the most of Pinterest, BizBytes has developed a list of six ways you can create a buzz about your brand starting today. More at the Miami Herald.

Crowd-funding meant to help small start-ups

The Space Coast likes to boast, often with good reason, about the area’s deep pool of entrepreneurs. Some of them are trying hard to get the attention of investors through the Space Coast Energy Consortium’s “Space Coast Challenge,” a venture with the New York-based crowd-funding company RocketHub Inc. More at Florida Today.

Small Business Advice
Understanding your business' competitive advantage

When I am meeting a business for the first time, I always ask them what they feel is their competitive advantage. Frequently, the only response I get is a blank stare – which is not good. Understanding what gives you a competitive advantage in the marketplace is important for every business – first understanding it, then continuously communicating it to both your customers and staff. More from Dr. Jerry Osteryoung.

Branching Out
Tropicana uses the carrot to squeeze juice sales

juiceTropicana wants more people to drink its juice, so it's extending a carrot - and a bushel of other vegetables. As sugar-conscious Americans continue to shy away from fruit juices, Tropicana is using vegetables for the first time in recent history with a new drink called "Farmstand" set to hit shelves next month. By marketing the juice as a way for moms to sneak some veggies into their kids' diets, the division of PepsiCo Inc. is betting that carrots and beets can give it a new avenue for growth.

» Full story from the Associated Press

Tags: Daily Pulse

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An overview of the features and articles in this month's issue of Florida Trend.


Florida Trend Video Pick

Clean water is critical for small business in the Sunshine State
Clean water is critical for small business in the Sunshine State

Justin Stuller, a second-generation owner of Estero River Outfitters, shares his affection for the waters and natural habitats of Florida. 

Earlier Videos | Viewpoints@FloridaTrend

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The 2018 Hurricane Season is poised to start June 1. Are you ready?

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