Monday's Afternoon Update
What you need to know about Florida today
Medicaid expansion is a huge issue in Florida
Some of the state's poorest individuals, who today aren't considered poor enough under the state's current Medicaid system, would be eligible to receive health care — and the federal government would give Florida billions of dollars to pay for it — if Gov. Rick Scott and the Legislature agree on a plan from the White House this spring. More at the Orlando Sentinel.
The right marketing information at the right time in the right place
Your audience is looking for information. But, what kind of information? The simple answer is that people want to know how to solve a problem they have. You’d be on the right path to think that all you have to do is show how you help them blast through their obstacles by providing solid, credible information. Yet, it’s a bit more knotty than that. Read Ron Stein's full column.
Six ways to create buzz for your brand on Pinterest
Pintertest is among the fastest growing social media sites with more than 40 million users in November, most of whom are women. To help you make the most of Pinterest, BizBytes has developed a list of six ways you can create a buzz about your brand starting today. More at the Miami Herald.
Crowd-funding meant to help small start-ups
The Space Coast likes to boast, often with good reason, about the area’s deep pool of entrepreneurs. Some of them are trying hard to get the attention of investors through the Space Coast Energy Consortium’s “Space Coast Challenge,” a venture with the New York-based crowd-funding company RocketHub Inc. More at Florida Today.
Understanding your business' competitive advantage
When I am meeting a business for the first time, I always ask them what they feel is their competitive advantage. Frequently, the only response I get is a blank stare – which is not good. Understanding what gives you a competitive advantage in the marketplace is important for every business – first understanding it, then continuously communicating it to both your customers and staff. More from Dr. Jerry Osteryoung.
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