December 21, 2014

CEO Spotlight: Dennis Pushkin

Web Wizard

Martha Brannigan | 8/1/2005
CEO Spotlight:
Web WizardDENNIS PUSHKIN, 57

Chairman, CEO, Co-founder / MoreVisibility

Miami

Business: Consulting in search-engine marketing and optimization. Founded in 1999. Helps clients steer more visitors -- and more valuable traffic -- to their websites through keywords and website design and paid exposure.

Anomaly: Neither Pushkin nor co-founder and President Andrew Wetzler is a techie. Born in the hyper-exuberant dot-com era, the firm was profitable by the second year. "We never got caught up in the dot-com craze."

Key clients: The Metropolitan Museum of Art, the Mayo Clinic, Regal Cinemas, Mrs. Fields.

Employees: 25 full-time staffers, including technical, marketing and administrative team.

Revenue: "Mid- to high-seven figures" with annual growth rate of 40% to 50%.

Search-engine display: "It's real estate. You're renting real estate in prime locations."

Career path: Escaped doldrums of early retirement with a comeback as a high-tech entrepreneur. Former president of Dryclean USA and CEO of its parent, Johnson Group. Former president and owner of Tidy Car, an automobile-detailing franchiser.

Philosophy: "High tech or low, the fundamentals of business are the same. Get your blocking and tackling down. Focus on a quality product and good service and think profitability."

Offline: The Maryland native is an avid fisherman and sailor who once sailed from the Chesapeake Bay to Florida.

Tags: Miami-Dade

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single ditgital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Benefits management trends in Florida
Benefits management trends in Florida

David Faulkenberry, president, FBMC Benefits Management, explains what benefits most employers want to offer staff and what impact the ACA has had on public sector clients so far.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

How do you feel about the historic decision to remodel US-Cuba relations?

  • Well, it's about time!
  • I'm cautiously optimistic...
  • I'm skeptical about this at best...
  • Not in favor at all: Keep the embargo strong!

See Results

Ballot Box
Subscribe