"I’ve lost out on a lot of deals, brand deals, endorsement deals, because I don’t have an Instagram. I’ve been told that point-blank."

Miles Teller’s latest project came about by chance.

The actor was in a liquor store in New York when he sampled an alcoholic beverage called Long Drink, a canned version of a spirit that’s popular in Finland but largely unknown in the United States. It wasn’t quite a seltzer or a cocktail. But he dug its flavor profile, a little like grapefruit soda tinged with gin.

“I went back to California and couldn’t find it, so I was getting in touch with the founders, and they just kept sending me some,” Teller said by phone recently. “It was at a point where they were looking to get somebody involved, a celebrity, somebody that really enjoyed the product, and somebody that could help bring awareness to it. So that’s what we did. And then I officially came on as co-owner.”

Read more at the Tampa Bay Times