Tony Mazlish, CEO of ergonomic chair maker X-Chair, says Florida’s always been a good market. The company’s first bulk corporate purchase was from Florida. The state is the company’s second-largest market, and the company’s largest single retailer is the Relax The Back franchisee for Florida. The state’s proven even stronger now that the pandemic-driven WFH surge has revealed how inadequate many people’s home work spaces are. “The pandemic, ironically, has been beneficial to us,” Mazlish says. Historically, the office furniture market consisted of manufacturers pushing their products to facilities managers. Mazlish says his company’s emphasis since its founding on consumers is paying off now as they petition employers to fund chair upgrades for home use.